Why Go?

THE FOCUS: 40 in-depth sessions from 65 PPC experts.
THE LOVE: A 1:5 speaker-to-attendee ratio provides unparalleled access to industry luminaries.
THE VALUE: 4x as many PPC sessions as SMX or SES.
THE NIGHTLIFE: Nightly entertainment in one of the nation’s liveliest cities.



New Content.

No Filler.



28 - 30, 2014


The Hilton

Hero Conf 2014 will be held in the heart of Austin, TX at the Hilton Austin. Just 2 blocks from the famous 6th Street.


Bryan Eisenberg

Speaker, Digital Marketing Expert | Eisenberg Holdings, LLC

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing.” He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies and the eMetrics Marketing Optimization Summit.


Jeff Allen

President | Hanapin Marketing

Jeff Allen has worked in Internet marketing since 2000. He has led the development of a proprietary email marketing platform, managed over 12 million leads, and led out on two mergers. He now works at Hanapin Marketing as the Account Director and is the leading contributor to their blog PPCHero.com. At Hanapin Jeff works with dozens of accounts that range from mid sized business to billion dollar conglomerates. Jeff has spoken at SES, Hero Conf, Acquisio User Summit and SMX.


John Gagnon

Bing Advertising Evangelist | Microsoft

John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He works with advertisers large & small to provide insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail & Windows to Windows Azure & Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network.


Chris Haleua

Product Manager | Adobe

Chris is a Product Manager for SearchCenter and Media Optimizer, Adobe's paid search marketing solutions. As a former Team Lead in SearchCenter Consulting, Chris was responsible for implementing advanced bid automation and innovative testing strategies for many of Adobe’s largest and most successful clients. Chris has five years of search engine marketing experience with strategic enterprise accounts across the retail, lead generation, and media engagement industries. His focus on integration between Media Optimizer, SearchCenter, SiteCatalyst, Test&Target, and Insight has revealed new ways to measure and expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies.


Tally Keller

Tally Keller

Global Paid Search Advisor | DELL

Tally has 5 years of experience managing paid search and a total of 8 years involved in some sort of marketing and/or web analytics. She currently serves as the global paid search quality lead for Dell Computers. Here, she develops global PPC quality benchmarks and monitors progress against these KPIs across the each of the regional PPC programs. Tally also mediates legal and business governance issues and work to share testing results and pilots/betas. Over the past couple of months, she has begun dabbling in SEO in order to explore co-optimization opportunities.


Tara Siegel

Senior Supervisor of Paid Search | eBay

Tara has just over 6 years of PPC experience and has recently found a love for paid social advertising. Tara has experience managing clients with budgets that range from several thousand to several million dollars monthly. Tara prides her team on being a true extension of a client’s marketing department


Matt Vanwagner

President | Find Me Faster

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute.


Lance Wilson

Paid Search Program Manager | Cabela's

Lance is a paid search marketing professional based in Denver, Colorado. He specializes in working on in-house paid search teams managing multi-million dollar budgets at both ShopAtHome.com and Cabela’s. He currently works as a Paid Search Program Manager for Cabela’s. While at Cabela’s he helped lead the entire paid search program migration from agency to in-house. At both ShopAtHome and Cabela’s, he has led the GDN initiative and proved it to be a viable marketing medium. He has previously worked on in-house teams at both Cricket Wireless and Skullcandy.


Exciting New Details

about Hero Conf 2015 April 27-29 in Portland, OR are coming soon!

Explore our new CRO event

October 14-15 in Indianapolis!

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Registration for Hero Conf 2014 is Closed

Details and Registration for Hero COnf 2015 Will Be Released This Fall.

Explore our new CRO Event

October 14-15, 2014 | Indianapolis, IN