In founder Pat East's own words.
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1. We're doubling *everything* from 2012. 2013 is 2x attendees (200), 2x speakers (47), and 2x days.
— Pat East (@pateast) February 6, 2013
2. We have four keynotes, including the head of product development for AdWords. He's *the* guy who makes final calls on interface changes.
— Pat East (@pateast) February 6, 2013
3. We have a singer/songwriter for Monday night! Erin Ivey sounds like Jewel & was named Austin's top unsigned artist. erinivey.com
— Pat East (@pateast) February 6, 2013
4. Half of our speakers aren't regulars on the SES/SMX speaker circuit, i.e. you get fresh, original content and new points of view.
— Pat East (@pateast) February 6, 2013
5. Last year, the level of PPC experience was no less than a year, and on average, 3-5 years. It's unreal how much learning takes place.
— Pat East (@pateast) February 6, 2013
6. A third of our speakers are client-side- new perspectives on in-house technologies, how they work with Google reps and agencies, etc.
— Pat East (@pateast) February 7, 2013
7. Our speaker process was 100% blind. We removed identifying information then ranked the pitches on merit. 8x as many pitches as in 2012.
— Pat East (@pateast) February 7, 2013
8. Our workshop sold out last year! 1on1 analysis of your own account from speakers. Focused on implementing previous two days' learnings.
— Pat East (@pateast) February 7, 2013
9. Our ice cream truck (!) has every flavor under the sun: keylime pie, pistachio truffle, salted caramel, and more! eatcoolhaus.com/menu
— Pat East (@pateast) February 7, 2013
10. Austin is cheap on the budget! 20% less than other metro areas and the central location means travel is easier and less stressful.
— Pat East (@pateast) February 7, 2013
Bonus: Lots of brand names! Speakers from Finish Line & Dell. Attendees from Home Depot & Kelley Blue Book. Sponsors from Bing & ZAGG.
— Pat East (@pateast) February 7, 2013
1. From backpacks to soft/vintage tshirts to leather-bound journals, our SWAG is all high-quality stuff that you'll actually use!
— Pat East (@pateast) March 13, 2013
2. 8 hours of networking! Including a reception with a custom drink called "The Marin." Yes, they're a sponsor, and yes, you'll love it!
— Pat East (@pateast) March 13, 2013
3. The attendee to speaker ratio is 4:1. We have 47 speakers: 1/5 = e-commerce, 1/3 = in-house, 1/3 = agency, 1/5 = software/search engines.
— Pat East (@pateast) March 13, 2013
4. We estimate that our agency speakers have $400M under annual management. That doesn't even include in-house folks or software companies.
— Pat East (@pateast) March 13, 2013
5. Power up! Each breakout session will have charging stations with adapters for iPads (all generations), iPhones, and Androids.
— Pat East (@pateast) March 13, 2013
6. One of our panels (Past, Present, and Future PPC Trends) was chosen by @ppchero readers. ppchero.com/youre-in-charg…
— Pat East (@pateast) March 13, 2013
7. So far, 21 companies are sending at least 2 people, 7 are sending at least 3 people, and 1 is sending 7 (and it's not @hanapin)!
— Pat East (@pateast) March 13, 2013
8. @bgtheory will be in Germany during Hero Conf this year, so we convinced him to join us for a 15-minute Q&A session over Skype!
— Pat East (@pateast) March 13, 2013
9. Our room block at the A&T Center sold out, so we contracted for the same price ($174) at the nearby Hampton Inn! hamptoninn.hilton.com/en/hp/groups/p…
— Pat East (@pateast) March 13, 2013
10. Want to experience the night life in Austin? We have shuttles running from the hotel to downtown on Monday and Tuesday nights.
— Pat East (@pateast) March 13, 2013
BONUS: Lots of brand names! Speakers from Skullcandy & 1-800 CONTACTS. Attendees from Golf Channel & Indeed. Sponsors from Adobe & Acquisio.
— Pat East (@pateast) March 13, 2013
1. Yay: We broke our goal of 200 attendees! Boo: Which means our hotels are booked! Yay: We set up 4 others for you! heroconf.com/about/location/
— Pat East (@pateast) April 3, 2013
2. Download our free iOS app from the app store. The schedule, speaker bios, maps, etc. are all at your fingertips! itunes.apple.com/us/app/hero-co…
— Pat East (@pateast) April 3, 2013
3. Exclusively for our workshop attendees, we've arranged for Paul Corkery (@c0rk) from Bing to give a 20 minute presentation.
— Pat East (@pateast) April 3, 2013
4. Tuesday, we'll host comedian @roryscovel! He's appeared on Conan & Comedy Central & was just signed to a TBS show. deadline.com/2013/03/jj-fei…
— Pat East (@pateast) April 3, 2013
5. Comedians aren't your thing? We've also planned a ghost tour (austinghosttours.com) or food trucks in SoCo (tripadvisor.com/Attraction_Rev…)!
— Pat East (@pateast) April 3, 2013
6. Press from Affiliate Summit and Search Engine Land will be on hand to help promote Hero Conf to the rest of the world!
— Pat East (@pateast) April 3, 2013
7. Can't afford the trip or can't travel right now? We're streaming our four keynotes for just $150! register.heroconf.com/live-stream/
— Pat East (@pateast) April 3, 2013
8. The closing Q&A panel will be comprised of the top speakers selected by our attendees.
— Pat East (@pateast) April 3, 2013
9. We have nearly $1000 worth of gift cards to give away simply for talking to sponsors and participating in our activities.
— Pat East (@pateast) April 3, 2013
10. Erin Ivey, Austin's top unsigned artist & Monday's entertainment, recorded a song just for Hero Conf attendees. youtube.com/watch?v=SYHOGJ…
— Pat East (@pateast) April 3, 2013
BONUS: Big brand names! Speakers from Keurig & Lower My Bills. Attendees from ExactTarget & FreshBooks. Sponsors from Marin & Intrapromote.
— Pat East (@pateast) April 3, 2013
Pat East is the founder and CEO of Hanapin Marketing, the host of Hero Conf.
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