Dear [Insert Manager's name],

I would like to attend the Hero Conf paid search marketing conference from April 8-10, 2013 in Austin, TX. I have reviewed the agenda and feel the return on the investment would be significant. The conference aligns directly with the priorities of our department: [insert your priorities here].

Beyond that, the conference will give me a chance to learn insider pay-per-click (PPC) knowledge. The more than forty PPC management experts across 29 sessions and custom workshops will give me rare opportunities to connect with peers and experts. And with PPC software companies, PPC agency representatives, and others from the PPC community on-site, I’ll also be able to build new business relationships.

There are several specific benefits of attending this event:

1. Hosted in Austin, TX.
A centralized location, Austin is a safe and inexpensive city.

2. Exclusive paid search marketing content.
There will be no "clutter" with irrelevant material. I will go with specific purpose and leave with ready-to-implement strategies to improve our PPC campaigns.

3. Low attendee-to-speaker ratio.
With a 4:1 attendee-to-speaker ratio, I will have unique opportunities to interact with PPC experts and ask questions related to our specific account issues.

4. Accelerated professional skills and opportunities.
I will have the opportunity to network with other professionals and vendors to learn what works in other industries. I hope to make connections with potential partners and contacts to improve our business long-term.

5. Extended agenda.
A schedule filled entirely with PPC-only content will absolutely get our money’s worth.

6. A “best of both worlds” perspective.
After meeting with speakers who have both big picture and "in the trenches" experience, I will get a broad understanding of industry best practice as well as issues we will face day-to-day.

A few of the presentations that I plan to attend include [List Top 3 Sessions Here]

The one-on-one workshop on Day 3 is also a unique opportunity. Hanapin Marketing's lead search marketers will be there helping with actual accounts. I can gain insights into our specific account struggles and learn how to adjust and optimize moving forward. This will save us time and money.

Other staff members in our organization will also be able to benefit as I will meet with the team when I return to relay recommendations and action items, and circulate a detailed an actionable trip report.

Here is a complete breakdown of the conference costs:

Airfare: $XXX
Transportation: $XXX
Hotel: $XXX
Meals: $XXX
Conference Fee: $XXX
TOTAL:

I appreciate your attention to my request. I’m confident in the significant return we will receive for this relatively small investment in career development.

Thank you again for your consideration of this request.

[Your standard close]