PPC Conference Schedule | Hero Conf London

Schedule

More details and a full schedule coming soon!

  • WelcomeSun 22 October
  • Day 1Mon 23 October
  • Day 2Tues 24 October
  • WorkshopsWed 25 October
  • Schedule by TopicAll Sessions
Welcome Reception
8:00 PM - 10:00 PM
Registration & Breakfast
8:00 AM - 9:00 AM
Welcome
9:00 AM - 9:15 AM
Keynote
9:15 AM - 10:00 AM

The Customer Disconnect: How Inside-Out Copy Makes You Invisible

When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customer’s don’t realize the true value of what you have to offer. In this talk, you’ll identify any disconnect in your own marketing, and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.

Amy Harrison

Write With Influence

Breakouts
10:00 AM – 10:45 AM

Voice SearchAdvanced

Facebook Ads

B2B PPC

CRO

Breakouts
11:30 AM – 12:15 PM

PPC for MobileAdvanced

Audience Targeting

Pinterest

International PPC

Lunch
12:15 PM – 1:15 PM
Breakouts
1:15 PM – 2:00 PM

ExcelAdvanced

Copywriting

Display Advertising

Programmatic

Breakouts
2:15 PM – 3:00 PM

EcommerceAdvanced

Twitter

Apps

Lead Generation

Breakouts
3:30 PM – 4:15 PM

BiddingAdvanced

AI & Machine Learning

PPC Reporting

CRO

Keynote
4:30 PM – 5:15 PM
Networking Reception
5:15 PM - 6:45 PM
Bar Takeover
8:00 PM - 10:00 PM
Registration
8:00 AM - 5:00 PM
Breakfast
8:00 AM - 9:00 AM
Keynote
9:00 AM – 9:45 AM
Breakouts
10:00 AM – 10:45 AM

ScriptsAdvanced

Quality Score

Shopping Ads

Competitive Data Analysis

Breakouts
11:15 AM – 12:00 PM

AnalyticsAdvanced

PPC Tools

YouTube

Leveraging Geography for PPC

Lunch
12:00 PM – 1:00 PM
Breakouts
1:00 PM – 1:45 PM

Voice SearchAdvanced

PPC & Multichannel Marketing

Regtargeting

LinkedIn

Breakouts
2:00 PM – 2:45 PM

Running a Department or CompanyAdvanced

From Account Manager to People Manager

How to Manage Up

Managing Managers

Keynote
3:15 PM - 4:00 PM
Keynote and Closing
4:15 PM - 5:15 PM
Closing Reception
5:15 PM - 6:30 PM
Reserved for Partner Events
7:00 PM - 10:00 PM
Breakfast
8:00 AM - 9:00 AM
Session 1
9:00 AM - 10:00 AM
Break
10:00 AM - 10:15 AM
Session 2
10:15 AM - 11:15 AM
Break
11:15 AM - 11:30 AM
Session 3
11:30 AM - 12:30 PM
Lunch
12:30 PM - 1:30 PM