Duane is going to show you the process his team uses to scale clients with Performance Max.
We are going to focus on our shopping feed, where 80% of the work should be done.
The difference between a good shopping feed and a great shopping feed, can make or break your ROAS.
This talk will cover the following:
- Build a shopping feed that works for Google’s AI and tech
- Understand why SKU optimization is the easier way to scale revenue
- Tips on using automation and optional attributes to make your brand more profitable
Duane Brown
Take Some Risk Inc.
In this talk Anthony will discuss everything he has learned in the three years he has run Google Local Services Ads for clients of his agency.
He will discuss how to maximize performance, pitfalls to avoid, creative strategies and hidden gems and will show some case studies across different accounts and verticals.
Anthony Higman
ADSQUIRE
AJ will teach you the five pitfalls that every LinkedIn advertiser falls into, along with how to get the lowest pricing from LinkedIn’s auction EVERY time.
You’ll learn about the ideal account structure for easy management & reporting, plus so much more.
AJ Wilcox
B2Linked
Join Damon as he dives into some proven strategies to help turn Google Display Network into a conversion machine!
From advanced audience targeting strategies, to learning how GDN can amplify Search wins, there’s something for everyone in this session on GDN.
Damon Gochneaur
Boathouse Agency Inc
Let’s face it. Even though Performance Max campaigns in Google are supposed to be more user-friendly, they can actually be pretty confusing as well!
In this session, Kirk Williams, owner of ZATO PPC Marketing, will share practical tips for how to set up and organize PMax for success, and then how to optimize it as well.
Let’s ditch the high level basics and get right to the meat of money-producing ideas!
Kirk Williams
ZATO
Sam will speak about optimizing pay-per-click (PPC) advertising strategies by leveraging data-driven insights to enhance the overall account structure.
Sam will cover the importance of organizing campaigns, ad groups, and keywords based on relevant data metrics such as user behavior, demographics, and performance analytics.
His presentation will dive into the significance of utilizing data to identify high-performing keywords, refine targeting parameters, and allocating budget effectively.
Sam’s presentation will emphasize the integration of data insights into the PPC account structure to empower advertisers to make informed decisions, enhance campaign efficiency, and achieve better ROI in digital advertising efforts.
Sam Tomlinson
Warschawski
Akvile will share insights and strategies on how brands can utilize AI-driven tools and techniques to create more effective, engaging, and high-converting Meta Ads and increase their account management efficiency.
By leveraging cutting-edge algorithms, platform features, and data analysis, attendees will learn how to maximize their ad spend and optimize the customer journey with data-driven decision-making.
Akvile DeFazio
AKvertise
Launched in 2016, Apple Search Ads is still an “underdog platform” so advertisers still have a huge chance to be competitive.
With an approximate iOS market share of 62.13% in the US, there is massive opportunity for growth on this platform.
Anya will go through the current state of Apple Search Ads, talking about strengths and limitations.
She’ll also present case studies on targeting options, campaign strategy, and results to expect from this platform.
Additionally, she will discuss what we can expect for the future of Apple Search Ads.
Anya Gildner
Discosloth
Susan will distill the three biggest issues she’s seeing in auditing millions of dollars in paid media.
Learn what to start doing and stop doing in the current state of ad platforms.
Susan Wenograd
SmartSpark
Sarah’s session will delve into the essentials of strategic paid search discussions with marketing teams and brands.
Recognizing the growing demand for strategy-focused conversations, attendees will learn to tailor their paid search conversations to better align with overarching business objectives.
From interpreting marketing briefs to building campaigns and delivering reports, Sarah will lead you through the key client touch-points that provide an opportunity for strategic alignment.
The focus of the talk will be on actionable takeaways, such as setting realistic expectations, creating impactful reports, and engaging in effective client communication.
Sarah Stemen
Sarah Stemen, LLC
In the competitive world of paid search advertising, it’s a challenge to stand out.
Ads face tight character constraints and often blend into a sea of similar offerings.
Responsive Search Ads (RSAs) exponentially complicate control over messaging.
In this session, Amy will teach you how to make your paid search ads not just different, but distinctly effective.
You’ll learn how to get clear on your target audience (even if nobody gave you a brief), and how to affirm their specific needs and desires within all the constraints of a Google text ad.
You’ll walk away with the exact process to take your ads from generic to magnetic.
Amy Hebdon
Paid Search Magic
In today’s dynamic digital marketing landscape, staying ahead of the competition requires embracing cutting-edge technologies.
AI is rapidly reshaping the world of PPC advertising, offering marketers unprecedented opportunities to optimize campaigns, increase ROI, and reach their target audience more effectively than ever before.
In this session, Brooke will delve into the ways AI is revolutionizing every aspect of PPC campaigns, including:
- Understanding the fundamentals of AI and machine learning in PPC
- Harnessing AI for audience segmentation and targeting precision
- Practical tips and tools to implement AI in your PPC strategies effectively
Brooke Osmundson
Smith Micro Software
In this talk, performance media professionals will hear different strategies for making metrics and results that excite us real for other teams.
Before we get into ROAS, MER, and our favourite acronyms, we need to make it real for our partners, clients, and other experts.
Find their why, and build the conversation from there.
Julia Vyse
iProspect Canada, a dentsu company
Kevin Lee will discuss the applications of compound marketing bridge across SEM, paid media and even SEO delivering improved ROI to every marketing channel.
Kevin will delve into how ad optimization and listings optimization combine with CRO, Conversion Value Optimization and LTV maximization to deliver amazing results.
Kevin Lee
eMarketing Association
Join us as we tally the scores of the head-to-head match between AI and human copywriters in the Title bout that could end society as we know it.
Has AI copy advanced in skill enough to outdo human capabilities?
See the outcome in this first-ever Pay-Per-View-Pay-Per-Click Title Copy Match.
Ameet Khabra
Hop Skip Media
Change is a constant in digital advertising, but this year’s AI advancements and privacy and regulatory updates put 2024 in a realm of its own.
In this talk, Ginny will discuss how these fundamental shifts have — and continue to — inform Google Ads product updates and how advertisers can position themselves for success in the year ahead.
Ginny Marvin
In this talk, Cory Henke will explore the evolution of YouTube’s video formats, from its traditional skippable landscape orientation to the introduction of vertical shorts and TV-compatible content.
He will delve into how YouTube has adapted its platform to cater to the diverse viewing preferences of its global audience, accommodating various devices and consumption habits.
Cory will analyze the impact of these changes on advertisers, and viewers alike, providing insights into the strategies behind YouTube’s advertising continued growth in the digital video space.
Through this presentation, attendees will gain a comprehensive understanding of the significance of video format diversity in the era of multi-device, multi-platform media consumption.
Cory Henke
Variable Media