PPC Conference Schedule | Hero Conf Los Angeles


41 All-PPC Sessions for Every Digital Advertiser

  • WelcomeMon. April 17
  • Day 1Tues. April 18
  • Day 2Wed. April 19
  • WorkshopsThurs. April 20
  • The Fun!All Week
  • Schedule by TopicAll Sessions
Welcome Reception
8:00 PM - 10:00 PM

Rooftop pool deck party? Yes, please! Wind down from your travels and gear up for your training by joining us for refreshing drinks and a chance to meet your fellow industry colleagues.

You’ll find us overlooking the City of Angels on the Pool Deck of the JW Marriott Los Angeles L.A. Live.

7:30 AM - 5:00 PM
7:30 AM - 8:45 AM
8:45 AM - 9:00 AM
9:00 AM - 9:45 AM

The Customer Disconnect: How Inside-Out Copy Makes You Invisible

When you write copy, there are 3 critical elements: What you KNOW about your product, what you WRITE about your product, and what your customer THINKS you mean. Unfortunately, it’s too easy to have a disconnect between all three, and when that happens, customer’s don’t realize the true value of what you have to offer. In this talk, you’ll identify any disconnect in your own marketing, and learn how to write copy that breaks through the noise, differentiates your brand, and speaks to your customers’ desires.

Amy Harrison

Write With Influence

9:45 AM - 10:00 AM
10:00 AM - 10:45 AM

How to Scale Facebook Ads with Automation & Ad SequencingAdvanced

Facebook provides incredible reach for advertisers to find, engage with, and influence their ideal target audience. However, managing Facebook Ads has become increasingly more complex with new objectives, ad placements, and creative types emerging continually – placing strains on marketers’ already thin bandwidth. In this session we’ll cover how to apply elements of marketing ops and automation in order to create robust Facebook systems that drive better results, without the need for continual manual actions. You’ll learn how to:

  • Automate your most tedious & manual Facebook optimization tasks, freeing you up to think about strategy, audience refinement, and creative.
  • Create a set of rules to monitor and optimize your ad campaigns 24/7 based on the KPI metrics you care about.
  • Align your campaigns to be in better alignment the customer journey, showing the most relevant ad creative based on time or a sequence of actions.

Sahil Jain


2017: The Year of Voice Search

Google reports that over 20% of mobile searches are voice searches. A staggering 55% of teens and 41% of adults use voice search more than once a day. Since voice search launched in 2011 with the first mover release of Siri, shortly followed by Google Now in 2012, it has grown leaps and bounds. Voice search is getting smarter. Thus, our paid search campaigns need to get smarter too. In this session, you’ll learn:

  • What we can we expect from the future of voice search and the paid search industry
  • Actionable tips regarding how to best optimize PPC campaigns to reap stellar results from voice searches

Helen Edwards


B2B Supersession: From AdWords to LinkedIn Ads, and Beyond

Not your typical boring B2B session – Julie and AJ have a jam-packed presentation with tons of ideas you can put into practice next week!  We will be covering a lot of ground with real strategies and tactics for developing better audiences, targeting each audience most effectively, secret ways to poach from competitors and so much more.

Specifically, you can expect to leave this session knowing:

  • Exactly what makes your B2B audience different and the tools to hyper target yours
  • Why some audiences are better to target than others (hint the answer might not be what you’re expecting!)
  • Super creative ways to reach your audiences where they spend time online
  • Little know methods to target your competitors’ audiences
  • Maximizing reach on the most B2B of networks – LinkedIn
  • New features on the horizon for LinkedIn

AJ Wilcox


Julie Bacchini

Neptune Moon LLC

Optimizing Landing Pages to Custom Fit Your Audience

When building out your PPC campaigns, it’s important to know who your users are, and how to best target them. Continued campaign optimizations help you better speak the language of your customers. It is critical to test landing page optimizations in the same manner. In this session, you’ll learn:

  • Why it’s important to implement landing page testing alongside your PPC management
  • How to find and use data to make the right optimizations on your landing pages
  • Why it’s important to test these optimizations to ensure they lead to positive results for your customers.
  • Specific tools, strategies, and tests you can run immediately to start improving your landing page conversion rates

Samantha Kerr

Hanapin Marketing

Chris Dayley

Disruptive Advertising

Exhibitor Break
10:45 AM - 11:15 AM
11:15 AM - 12:00 PM

Optimization in a Mobile-First WorldAdvanced

Where is your mobile device? In your hand? Next to you? It’s undoubtedly nearby. There are 190 million smartphone search users in the US alone so, as a marketer, it’s time to climb aboard the mobile train or be left in the dust. Learn the impacts of targeting, ad types (including Apple and social), analytics & future proofing within the realm of mobile optimization. Attend this session to discover the latest trends in mobile search and leave with a step by step mobile playbook.

Aaron Levy

Elite SEM

Taking A Full Funnel Approach To Marketing

From first view to last click, the typical buyer’s journey will span across multiple networks, varied devices, and wavering levels of intent. Today’s research heavy conversion path requires a full funnel approach that markets solutions, not just products. This session will discuss strategy creation in a variety of areas:
  • Understanding the buying cycle & leveraging a market-centric strategy
  • Aligning the buying cycle with milestones and micro-conversions
  • Implementing a nuanced, data supported remarketing strategy
  • Determining goals & assessing the value of different milestones throughout the complete buyer’s journey


William Larcom

Hanapin Marketing

Amy Bishop


Building & Managing a Team

Whether you’re working at an agency or in-house, discover the skills and techniques needed to build and sustain your ideal paid search team. Learn the common qualities of a successful team and how to empower your PPC team to spend more time thinking strategically.

Katy Tonkin

Point It

Tom McCarron

Merkle | Periscopix

When Not To Test

In an industry that seems to live by the motto “always be testing,” we see that often account managers lose sight of WHY they are testing. There’s a difference between using ad copy to learn what messaging and imagery works best for future application, and testing to drive the best possible performance, and to continue building on that performance. This session will discuss what elements are required for a traditional A/B test to be useful (not necessarily effective). Will the test results be usable in future ads? Are there other conditions or seasonal factors that will render the test meaningless? Is there enough data to support the results?

Sergio Cano


Caitlin Halpert

3Q Digital

12:00 PM - 1:15 PM
1:15 PM - 2:00 PM

Excel for PPC LegendsAdvanced

Move beyond the power of the pivot to macros and advanced functions. This isn’t a typical “How To” session but rather a session packed with ideas for how to maximize insights you pull from Excel, like cross pollination report and using Solver to predict results 2-3 months into the future.


Prashant Puri


Taking the next step: Programmatic for PPC Managers

Programmatic has been the most used industry buzzed for the past couple of years. Algorithms, Ad Tech, Private Market Places and 3rd Party Data are all phrases we have heard a lot, but do we really understand them and/or how to use them? For a long time, PPC managers have relied on the Google Display Network for Display Campaigns and You Tube for Video Campaigns. Now, the barriers to entry for Programmatic are coming down, and it is time for PPC Managers to capitalize on it. This presentation will focus on:

  • An overview of the Programmatic landscape and its major players
  • Providing the seasoned PPC manager with a clear-cut picture of the highs & lows, benefits & pitfalls of venturing into Programmatic
  • The differences between GDN and Programmatic (Targeting, Bidding, Optimization) and how programmatic fits into the overall Digital Strategy
  • Providing attendees with a “How To” on the what, where and why of Programmatic optimization

Bryan Gaynor

Hanapin Marketing

How to Use Competitor Data to Increase Conversion Rates

Learn how to increase PPC conversion rates using AdWords auction insights data. If you take auction insight data and combine with competitor intelligence tools you can quickly improve results. Specifically if you are doing conversion optimization one of the toughest things to do is to continually come up with new ideas to test. By seeing what the competition is testing you can come up with a more accurate hypothesis of what to test. Spike conversion rates by evaluating your desktop and mobile keyword, ad, landing page conversion funnel side by side. Focus on user experience and motivation as if you are the customer. In this session, you will learn:

  • Why just looking at keywords, ads and landing pages misses the point and how to fix the way you look at competitor data
  • How to build a landing page testing road map using competitor insights
  • A new case study: 29% increase CTR and 12% conversion rate lift with this strategy

Jamie Smith

Campaign Watch

Attracting Actionable Audiences

You need value, not visitors. Profit, not pageviews. Website traffic alone won’t achieve your objectives, unless it’s the right audience. Fortunately, the answers are out there, you just need to know where to look. Learn actionable strategies and tactics to uncover untapped marketing potential and discover exciting new directions for your PPC initiatives. After this session you’ll be able to:
  • Leverage online communities to sound like a native
  • Capitalize on your internal website data
  • Mine competitor data to identify new opportunities

Martin Weinberg


2:00 PM - 2:15 PM
2:15 PM - 3:00 PM

Debunking Your eCommerce AssumptionsAdvanced

Sales always drive revenue…mobile doesn’t convert…only women buy handbags. PPC marketers quickly buy into the same beliefs over & over again about expected eCommerce performance outcomes. But where’s the data to back it up?? Have you checked all your assumptions at the door when approaching PPC in the eCommerce space? In this session, let’s reexamine the practices we preach and debunk some common paid search assumptions around:

  • Promotions & Sales
  • Bidding strategy
  • Device targeting
  • Demographic purchasing behaviors

Maddie Cary

Point It

Executing a Successful Local PPC Strategy

Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem. There are many businesses that succeed or fail based on their local population; restaurants and service shops are two of the most prominent examples. For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. So, how do you execute a winning local PPC strategy when there’s such little room for error? The single most important element to winning with local PPC is the utilization of radius targets. In this session, you’ll learn:

  • What radius targets are and how they differ from other location targets within AdWords or Bing Ads
  • Pitfalls of relying exclusively on DMA or other pre-defined targets in local search
  • How to use radius targets effectively and how they can help improve campaign performance
  • How other factors can be layered in to improve their performance further (targeting method, bid modifiers, etc.)

Ryan Moothart

Portent, Inc.

Ryan Nadeau


Intelligent Bidding Using Non-SEM Sources

There are many tools that help advertisers determine bids available directly within ad platforms. But there’s a wealth of conversion data from other marketing channels (email, display, affiliates, etc.) that can also be used to increase revenue and save costs in SEM campaigns. Come hear how Groupon introduced a bid modifier based on data from these non-SEM sources that not only improved campaign performance but also helped identify high performing items quickly, even before they demonstrated significant performance in search results.

Pravin Thampi


Search + Social: An Intra & Interdisciplinary Mashup Checklist

Learn the significance and structure of a cross-functional channel strategy, along with tactics that break down marketing channel barriers to achieve user experiences that resonate and convert.  Attendees will not only walk away with a checklist to take home, but also the empowerment to:

  • How to retarget big KWs Unfiltered (Social + Internet-wide)
  • How to mash Search and Social to filter big KW retargeting + vertical creative
  • Ways to crank RLSA up a notch using social psychographic qualification
  • How to prioritize and restructure teams using the right tactics and channels

Megan Taggart


Casie Gillette


Exhibitor Break
3:00 PM - 3:30 PM
NEW! Career Development Sessions
3:30 PM - 4:15 PM

Running a Department or Company (without Running Yourself Out the Door)Advanced

It’s lonely at the top. With great power comes great responsibility. You’re measured by the output of your department. And a bunch of other cliches…The bottom line is running a department or business is tough. Almost every situation you find yourself in will be new to you. Most decisions have multiple great answers and it’s up to you to choose. Learn from from Larry Kim’s own wins and losses as he walks you through what he’s learned from growing a thriving PPC business. This session is designed for Sr. Leaders.

Larry Kim


From Account Manager to People Manager

One day you wake up and realize you no longer create things. Your job is to inspire others to create. How you assigned value to yourself disappears overnight. And that can be tough on the psyche. Joe, a rising PPC super-star, will tell you how to go from individual contributor to people manager—including what it takes to make the jump and what it takes to be successful in the new role. This session is designed for folks moving into, or wanting to move in to, managerial roles.

Joseph Kerschbaum

3Q Digital

How to Manage Up

Early in your career, and as you advance, you’ll learn that managing your boss is nearly as important as managing yourself. You can’t abdicate responsibility for  getting clear guidelines and deadlines or your boss having visibility into what you do on a day to day basis. It’s up to you to create a thriving career, and Robert will show you how he’s learned to do it. This track is for entry-to-mid-level folks looking to grow their careers in PPC.

Robert Brady

Righteous Marketing

Rise to the Top as an Individual Contributor

Not everyone wants to manage people. Some folks want to manage projects, others want to be locked in their cave and be allowed to create. Learn from one of Google’s first employees, and the creator of Optmyzr, Frederick Valleys what it takes to rise to the top of an organization as an individual contributor. This session includes how to measure your impact against your people-managing peers, what skills you need to develop to expand your impact on a business, and how to have hard conversations with your boss regarding your career path. This session is meant for folks who plan on staying on an Individual Contributor track for the next 3-5+ years.

Frederick Vallaeys


4:15 PM - 4:30 PM
4:30 PM - 5:15 PM

Unleashing the Power of Search and Social Integration

Over the past several years, search and social advertising have become essential ingredients of any successful marketing program. Both channels, though fundamentally different, have proven to be highly effective and efficient for customer demand generation and fulfillment. Search, with its ability to “pull” users into a brand’s message and social, with its ability to “push” a message to a highly targeted audience are capturing a greater portion of global advertising dollars every year. In this session, Jason will discuss:

  • Trends in the Search and Social landscape as it relates to targeting audiences and identifying consumer intent
  • Best-practices for integrating paid Search and Social campaigns
  • The latest research on the impact combining paid Search and Social efforts
  • Paid Social direct response tactics that complement and supplement paid Search campaigns (e.g. Dynamic Product Ads)
  • Organizational transformation that’s needed for success

Jason Dailey


Networking Reception
5:15 PM - 6:45 PM
8:00 PM - 10:00 PM
7:30 AM - 5:00 PM
7:30 AM - 8:45 AM
8:45 AM - 9:30 AM

Fireside Chat with Bing

Do you know what Bing Ads can offer that AdWords cannot? Or what is the most underrated feature of Bing Ads? Find out when Microsoft’s Senior PPC Training Manager, Purna Virji, addresses the most disputed issues on the PPC platform. Hanapin Marketing President, Jeff Allen, will set the stage as the session moderator in this unique Q&A discussion.

Purna Virji


9:30 AM - 9:45 AM
9:45 AM - 10:30 AM

Advanced Scripts AWQL and ReportingAdvanced

When we talk about scripts, we often talk about the JavaScript based changes that can be made to an account.  However, a very powerful use case is to use Scripts to develop custom reports either for manual review or for input into a script that can make changes.  It requires knowledge of AdWords Query Language, which is a customized structured query language that is very efficient and powerful.  Even for accounts with hundreds of thousands of keywords, it’s quite possible to run AWQL in less than a minute.  This session will cover some methods to extract this data, place it in a Google doc or email, and a few ways to work with it to make changes in an account.

Steve Hammer


Fantastic Feeds and How to Mind Them: Shopping Ads from A to Z

We’re all familiar with the day to day care and feeding, but how do you make your entire catalog of feeds fantastic, available and optimized for search? Where else could you be sending that data? And now that’s it’s visible, how do you make it profitable and scalable to manage? Join Elizabeth and Kirk on a magical adventure of data feed management optimization and expansion at scale, mesmerizing account structure and capture the best ROI with tips and tricks in query control and bidding. In this session, you’ll learn:

  • The most up-to-date practices for optimizing your product information to get them found better
  • How to best identify what needs to be bid on, and how to bid well
  • How truly powerful Shopping can be when done correctly

Elizabeth Marsten


Kirk Williams


Attribution Isn't Optional

Everyone talks about how last click is dead and the value in attribution, but few people can actually talk to you about how to get to Attribution that works. This session isn’t about building a set and forget model. It’s not about what models exist and how you decide which option to use. This session is about how to develop an attribution model based on your specific customers’ journey, that adjusts as your business and customers shift — with real case studies about folks that have succeeded and some that have failed.

Jeff Greenfield

C3 Metrics

Going Visual: Pinterest’s Visual Search Engine

Humans are visual beings. We eat with our eyes and say, “I see what you mean!” In fact, one-third of our brain is focused around vision. Search is not just a series of textual keywords anymore. It can articulate ideas and concepts that people are trying to discover.
At Pinterest, we are interested in how search has evolved and are motivated to bring the power of visual search to life. Answering questions visually can help connect the dots and lead people down a path to action. This session will explore:
  • How the future of search will not be found in traditional search engine results pages
  • How Pinterest is tapping into the visual nature of its platform to change how people search
  • How brands can be the first touch in a consumer’s decision-making process
  • Strategies for taking search to a new dimension of visual inspiration

Michael Akkerman


Exhibitor Break
10:30 AM - 11:00 AM
11:00 AM - 11:45 PM

Pimp My Reports: PPC Data Gets VisualAdvanced

There are 29 different report types you can run in AdWords alone. Of course nobody looks at all of them. But the reality is that there’s some really valuable intelligence hidden in some of those obscure reports. Intelligence that could cause you to think differently about how you manage and optimize your campaigns – and could possibly unlock some hidden ROI potential hiding right under your nose. But how do you design reports so that the insights jump off the page (i.e. NOT a pivot table)? You have to get visual. Amanda has spent years mining PPC data and building data visualizations. In this session, she’ll share her favorite PPC visualizations and show you exactly how she built them so you can replicate them for yourself and get the competitive edge they provide.

Amanda Evans

Closed Loop

How To Maximize Landing Page Conversions with a Proven Personalization Engine

What is the ultimate purpose of your marketing content and advertising? If it isn’t to continuously deliver more profitable customers, your career is at risk. In this session, optimization thought-leader, Chris Goward, will reveal the secrets of the world’s leading brands, and how to apply their insights to your business. You’ll learn:

  • How leading marketers are gaining powerful insights and revenue gains, with real case studies
  • How to create the most effective personalized experience for your visitors
  • The two-phase process that will drive much more revenue from your marketing budget

Chris Goward


Managing In-House & Agency Relations

Life is full of trade-offs. Deciding if you want to run your SEM strategy with an in-house team or moving to an outside agency partner is no different. There are plusses and minuses on both fronts. From managing internal talent and allocating scarce resources in line with the priority of the moment for an in-house team to aligning the short and long term objectives with the business strategy in an agency relationship, there are no easy answers.

Join us as we share our lessons learned from success, failures and the school of hard knocks over our combined 25 years of marketing experience.

  • Learn what works and what doesn’t
  • How to identify when things go wrong
  • What to do in tough situations
  • How to balance detail with strategy

Your questions will drive the discussion and we will provide insight and advice that will help steer you in the right direction.

Peter Green

AMN Healthcare

Alexandra Schieken

Delta Air Lines

PPC Excel Hacks: Making Data Work For You, Not Against You

PPC data drives critical business decisions that make or break an organization. Trouble is, most analysts don’t know how to effectively marshal data as an avenue for enhancing their media buy. Third-party reporting tools are sometimes great at visualization but don’t offer the granularity we marketers need to make clutch decisions; manual data pulls and pivots are a MAJOR time-suck. In this session, Meghan reveals how to unleash REAL power buried deep within Excel, perfect for frontline marketers and data analysts looking to go from good to GREAT. In this session, you’ll learn:

  • Tips and tricks for smoothly integrated cross-channel reporting
  • Tools to create responsive marketing dashboards
  • Leveraging Google Sheets and Supermetrics for HUGE time savings and automation


Meghan Kimber


11:45 AM - 1:00 PM
1:00 PM - 1:45 PM

Exploiting the Intersection of PPC & CROAdvanced

Exploit the intersection of PPC and Conversion Rate Optimization (CRO) by following an intuitive 6-step process to improve your test results and gain new insights. Learn how to manage experiment and control audiences in your PPC campaigns, how to set PPC budgets to support your CRO goals, and how to factor PPC strategies into your CRO test designs.

Andrew Miller

Workshop Digital

Audience Targeting Strategies

The biggest PPC trend in 2016 was the rise in audience targeting. The big trend for 2017 is going to be the implementation and strategic coordination of all the audience targeting options. According to Nielsen, the average user visits 6 websites in the conversion process. Your keyword get the first visit. Your audience strategy closes the sale. In this session, we will examine:

  • The audience targeting options
  • How to use them across your account to increase conversions

Brad Geddes


Search & Display Retargeting Strategies

With everyone rushing to embrace retargeting in 2016, you probably set up your accounts and are now wondering what to do next. Learn how to conduct a performance levers audit & testing matrix specifically designed for RLSA & traditional Display retargeting accounts as well. You will come away from the session equipped with knowledge on:

  • Ongoing Audience management & tracking
  • Retargeting best practices
  • How to create and run your own Retargeting testing plan
  • Audience Prioritization

Michelle Morgan

Clix Marketing

Is PPC The Smartest Way To Sell Your Agency’s Services? Um, No.

It is quite logical that PPC agencies should think that PPC is the answer to filling their sales pipeline. However, is that all you should do to reach your PPC clients? The answer has to be no.


A downside to a PPC only sales strategy is that many incoming leads may not be good fit. If you want to start to control who your prospects are and, more importantly, find new sales channels that do not directly compete with the hundreds of your PPC agency competitors. This presentation addresses three sales tactics that will:

  • Directly target the clients that you deserve.
  • Create brand differentiation for your PPC agency.
  • Show you how highly successful marketing agencies use outbound marketing to grow their pipeline.

Peter Levitan

Peter Levitan & Co.

1:45 PM - 2:00 PM
2:00 PM - 2:45 PM

Bidding in Paid AcquisitionAdvanced

Bidding is the the single most important lever to affect change within a digital program yet there is a wide variety of different strategies and potential errors.  In this session, we are going to cover the topics of profit maximization, incrementality, bidding structure, and automation dos and don’ts.  The focus of this session will be on Adwords and Facebook with an emphasis on mature issues for the advanced program.

Jay Stampfl

BlackBird PPC

Data Viz: Tips, Tricks & Tactics to Transform Your Data Visualizations

If you are like most search marketers, you have heaps of data at your fingertips. But without good data visualization, your data can be useless. Why? Because the human eye and brain can’t quickly translate what all those digits are trying to say. That’s where data visualization comes in! It is a powerful tool that can unlock your data’s message, and help you see the story it’s trying to tell.  Attend this session to learn how to bring your search data to life. You’ll leave with:

  • Insight into the Picture Superiority Effect and why visual communication is so effective
  • Steps on how to use Schneiderman’s Mantra to uncover campaign insights that may otherwise go unnoticed
  • An understanding of data visualization principles like the Cleveland & McGill Hierarchy and how to leverage these principles to tell better stories through data visualization
  • Ways to avoid search marketers’ most common data visualization mistakes

Paul Shapiro


Your YouTube Strategy Is Boring. Let’s Fix It!

Still targeting your YouTube videos by only keywords and placements? Ouch. Over 87% of online marketers use video content. Implementing weak targeting will not help you stand out from the competition. We need to boost your strategy, and Joe is the person to help. This session will discuss underutilized targeting options for YouTube campaigns. Attendees will learn:

  • Best practices in effectively targeting competitor audiences on YouTube
  • How to effectively use customer match with various video content
  • How to carefully expand your YouTube reach to a new audience without wasting money
  • New remarketing audiences to create to showcase your videos to a known, relevant audience

Joe Martinez


Making DSA an Invaluable Tool for All PPC Accounts

Dynamic Search Ads are a commonly used, but only one-dimensionally and then placed in “set it and forget it” mode. After this session, you’ll leave the room thinking, “I really need to better leverage DSA in my account(s)” and have an explicit plan for how to do so. Michelle will run through 4 key phases of the discussion. In this session, you’ll learn:

  • Set up for any business type
  • Specific strategies for lead gen or ecom accounts
  • Analysis and optimization
  • The future of DSA potential given Google’s recent announcements

Michelle Morgan

Clix Marketing

Exhibitor Break
2:45 PM - 3:15 PM
3:15 PM - 4:00 PM

Can't We All Just Get Along?

SEO’s and PPC’ers often talk about “paid or organic” but the people who click on our results just want their problem solved. This presentation will share Wil’s learnings using PPC to solve SEO problems over a 3 month period, will go over how to use Google’s machine learning to test better landing pages, and many other ways to bridge those two.

Wil Reynolds

Seer Interactive

4:00 PM - 4:15 PM
Keynote & Closing
4:15 PM - 5:15 PM

Fireside Chat with Google

Click fraud, expanded text ads, voice search and more! Your final session will give you a behind-the-scenes look at what drives change within AdWords and what you can expect to see in the future.

Cedric Dupont


Networking Reception
5:15 PM - 7:00 PM
Reserved for Partner Events
7:00 PM - 8:30 PM
8:00 AM - 9:00 AM
Session 1
9:00 AM - 10:00 AM
10:00 AM - 10:15 AM
Session 2
10:15 AM - 11:15 AM
11:15 AM - 11:30 AM
Session 3
11:30 AM - 12:30 PM
12:30 PM - 1:30 PM
Guided Tours
April 17, 10:00 am - 5:00 pm

Have some down time after you arrive? We’ve put together two guided tours that will showcase the most beautiful and unique parts of the city of Angeles! Sign up to explore LA!

Welcome Reception
April 17, 8:00 - 10:00 pm

Wind down from your travels and gear up for your training by joining us
for drinks, appetizers and a chance to meet your fellow industry


You’ll find us in the heart of downtown at the JW Marriott Los Angeles L.A. Live.

Networking Breakfast
April 18, 7:30 - 8:45 am
Networking Lunch
April 18, 12:00 - 1:15 pm
Networking Break
April 18, 3:00 - 3:30 pm
Networking Reception
April 18, 5:15 - 6:45 pm
After-Hours at Hero Conf
April 18, 8:00 - 10:00 pm
Networking Breakfast
April 19, 7:30 - 8:45 am
Networking Lunch
April 19, 11:45 am - 1:00 pm
Networking Break
April 19 2:45 - 3:15 pm
Closing Reception
April 19, 5:15 - 7:00 pm
Reserved for Partner Events
April 19, 7:00 - 10:00 pm