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Agenda
Detailed Agenda
Click here to download the detailed agenda in PDF Format.
You may also click on any of the links below to view the detailed daily agenda:
Agenda at a Glance
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5:30pm-7:30pm |
Early Registration & Packet Pick-up |
|
7:30pm-8:30pm |
Pre-Conference Networking Event |
| 7:00am-6:30pm | Registration & Packet Pick-up |
| 7:15am – 8:15am | Breakfast |
| 8:15am-8:30am | Welcome To Hero Conf Speaker: Pat East, President & CEO of Hanapin Marketing |
| 8:30am – 9:15am | Opening Keynote: The Future of Paid Search Speaker: Kevin Lee |
| 9:20am – 10:05am | My Own Personal Experience with RTB and Retargeting Speaker: Marc Poirier |
| 10:05am – 10:30am | Break |
| 10:30am – 11:45am Choose One |
Panel Discussions: Advanced Mobile Marketing Retargeting Account Structure |
| 11:45am– 12:55pm | Roundtable Lunch with the Experts |
| 1:00pm – 1:35pm Choose One |
Demystifying Quality Score Speaker: Brad Geddes The New World of PPC For Ecommerce Bizarro Analytics and Paid Search Speaker |
| 1:35pm-1:40pm | Session Change Break |
| 1:40pm-2:15pm Choose One |
Proving the Value of PPC through Conversion Tracking Speaker: Matthew Umbro Ad Copy With Personality Agency Evolution and Their New Role |
| 2:15pm-2:45pm | Networking Break |
| 2:45pm-3:30pm Choose One |
Small, but Mighty! Winning Strategies, Tips and Tricks for PPC on Small Budgets Speaker: Matt Van Wagner How To Manage Large Budgets Without Losing Your Mind Rock 'Em, Sock 'Em Landing Page Website Clinic |
| 3:30pm-3:40pm | Break |
| 3:40pm-4:15pm | Conversion Rate Optimization: Tips & Tools Speaker: Joanna Lord |
| 4:15pm-5:30pm | PPC Plus: Additional Strategies Speakers: Charles Meyer & Cleofe Betancourt, Elizabeth Burkholder, Merry Morud |
| 5:30pm-5:45pm | Break |
| 5:45pm-6:15pm | Question & Answer Session Speakers: Andrew Goodman, Brad Geddes, Joanna Lord, Matthew Umbro, Melissa Mackey |
| 6:15pm-6:30pm | Closing Speaker: Kayla Kurtz, Paid Search Consultant at Hanapin Marketing |
| 7:30pm-8:30pm | Networking Cocktail Reception Location: JW Marriott |
| 7:00am – 12:30pm | Registration |
| 7:30am – 8:30am | Breakfast |
| 8:30am – 8:45am | Introduction To 1-1 Sessions Speaker: Pat East, President & CEO of Hanapin Marketing |
| 8:45am – 10:35am | One on One Workshop Sessions |
| 10:35am – 10:55am | Advanced Dimensions Session |
| 10:55am – 12:20pm | One on One Workshop Sessions Cont. |
| 12:20pm – 12:30pm | Day 2 Closing Remarks Speaker: Pat East, President & CEO of Hanapin Marketing |
| 12:30pm – 1:30pm | Lunch |
In this hands-on, interactive workshop, you will have the opportunity to work on your account one-on-one with the PPC Hero team members. You can come prepared with questions, dilemmas, or just ready to learn some suggestions for improving your accounts. We’ll start off the day by discussing your business’ background and goals, and getting an overview of your account. Next, we’ll assess account settings and explore additional opportunities for your account. We’ll examine your account structure and keywords, and then take a break with a twenty-minute session on advanced dimensions. Following this will be more one-on-one time analyzing ads, considering ad writing and testing techniques, and discussing budget and bidding strategies. You will walk away from this workshop with actionable items that you can implement to optimize your account.
* Agenda is subject to change.
