America’s Only All-PPC Event
  • Why Go

    The Excitement

    Unique Entertainment
    and Unbeatable Extras

    Nightly events designed for you to experience Philadelphia

    Fresh, local food, highlighting the best of Philadelphia’s emerging food scene

    Unique and abundant SWAG that you may just struggle to get home

  • Why Go

    The Love

    A Low Speaker to Attendee Ratio
    for Exclusive Networking Access

    60% all new speakers from world-class brands

    A 10:1 attendee to speaker ratio, to get more of your questions answered

    Insights from brands like Bing, Adobe, and Google

  • Why Go

    The Value

    Conference Days Filled With The
    Most Actionable Takeaways

    All new content and speaker pairings for exciting new sessions

    Affordable cities and hotels for more effective professional development

    40 sessions with real case studies for a truly tailored event

  • Why Go

    The Focus

    In-Depth Sessions On Only The
    Most Relevant PPC Content

    One of the only conferences that’s 100% PPC

    Product announcements from industry leaders

    LIVE audit sessions for landings pages, Excel and more!


Thanks to our sponsors:

  • 1SEO
  • Balihoo
  • Bing
  • PhIMA
  • SEOM Interactive
  • CallRail
  • DialogTech
  • SimilarWeb
  • NinjaCat
  • SteadyBudget
  • Invoca
  • Searchmetrics
  • Acquisio
  • The Search Monitor
  • Optmyzr
  • Adobe
  • Feefo
  • SEMrush
  • Google
  • WiderFunnel
  • Gen3 Marketing
  • Whoop!

We've invited back our Top 15 speakers from past events, including:

  • Chris Haleua

    Chris Haleua

    Senior Product Marketing Manager


  • Marty Weintraub

    Marty Weintraub



  • Jennifer Street

    Jennifer Street

    Online Marketing Specialist

    W. Atlee Burpee & Co.

  • Scott Brinker

    Scott Brinker

    President & CTO

    Ion Interactive

  • John Gagnon

    John Gagnon

    Bing Ads Evangelist


  • Gretchen Heying

    Gretchen Heying

    Paid Search Program Manager

    REI: Recreational Equipment, Inc.

  • Brad Geddes

    Brad Geddes



  • Larry Kim

    Larry Kim



View All Speakers

View The Schedule

April 25-27, 2016

Philadelphia, PA


Pennsylvania Convention Center

1101 Arch Street, Philadelphia, PA 19107

Get Directions »


Philadelphia Marriott Downtown

1201 Market Street, Philadelphia, PA 19107

Get Directions »

Book Now

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Workshop Day is April 27, 2016 | Personalized, 1-on-1 guidance for your PPC accounts

Act Now. Workshops will sell out quickly!


Chris Haleua

Senior Product Marketing Manager | Adobe

Chris Haleua is Senior Product Marketing Manager for Adobe Media Optimizer. As a former SearchCenter Product Manager & Team Lead in Omniture Consulting, Chris was responsible for implementing advanced bid automation & testing strategies for many of Adobe’s largest and most successful advertising clients. He has over seven years of SEM experience with strategic enterprise accounts across the retail, lead generation, & media industries. His focus on integration between Adobe Analytics, Audience Manager, & Media Optimizer has revealed new ways to measure & expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies.

Marty Weintraub

Founder | aimClear

Marty Weintraub is an author, speaker and the founder of Aimclear, a future-forward marketing agency dominant in audience targeting, customer acquisition and classic creative values. After helping aimClear to Inc. 500/5000 status in 2012, 2013, 2014, & 2015 (fastest growing privately held US companies), Marty continues to travel, evangelize and advise Aimclear’s agency vision, services and content.

A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Career credits include eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Victaulic, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, SecondLife, Siemens, The Washington Post and numerous others.

Jennifer Street

Jennifer Street

Online Marketing Specialist | W. Atlee Burpee & Co.

Jennifer Street serves as an Online Marketing Specialist with W. Atlee Burpee in Warminster, PA. She has 5 years of digital marketing experience. The past 3 years she's been managing Burpee’s ecommerce digital marketing channels and for 2 years prior to Burpee she managed a small marketing team in the B2B consulting industry. Jen holds an M.B.A. in Marketing from Saint Joseph’s University and prides herself on team leadership and driving sales through teamwork and innovation. Outside of digital marketing Jen is ranked #27th female in the world in the sport of Obstacle Course Racing (OCR).

Scott Brinker

President & CTO | Ion Interactive

Scott Brinker is the president and CTO of ion interactive, a marketing software company that provides a platform for producing and delivering interactive content. He is also the editor of, a blog that examines the intersection of marketing, technology, and management, and he is the program chair of the MarTech conference. His new book, Hacking Marketing, show marketers how to rethink marketing management in a software-powered world. He has degrees in computer science from Columbia and Harvard and an MBA from MIT. You can reach him on Twitter as @chiefmartec.

John Gagnon

Bing Ads Evangelist | Microsoft

John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He loves search marketing & online advertising. He is a frequent speaker at search marketing conferences like Search Engine Strategies, Search Marketing Expo & other events like the Online Marketing Summit. He works with advertisers large & small providing insight on how to improve campaign performance for paid search.

Gretchen Heying

Paid Search Program Manager | REI: Recreational Equipment, Inc.

Gretchen Heying finds much satisfaction in using her skills to make the lives of others better – a mindset she lives by every day. This belief drives her in every aspect of her job whether it is helping a teammate or writing the perfect ad copy.

As a Paid Search Program Manager at REI in Kent, WA, she keeps busy reporting, analyzing, bidding, and building large sets of keywords for an enterprise retail account. Gretchen started her career as a Digital Marketer at a small Seattle travel company in 2007 where she wore many hats including SEO, SEM, Email Marketing, and Content Management.

After three years, she found herself contemplating her next steps while spending five months living on a farm in Kauai. Returning to the mainland, she landed in the outdoor industry and eventually at REI. Before a career in Digital Marketing, her life included living in the San Juan Islands, WA for six years building houses, working on boats and tending to multiple gardens. Her passions include travel, gathering friends and working on her house.

Brad Geddes

Co-founder | AdAlysis

Brad helps companies define, create, sell, and manage their products at scale and deliver value to their clients. An authority on PPC and SEP, Brad has worked as a columnist for Search Engine Land, a Blogger at and a forum moderator at and Certified Knowledge.

Larry Kim

Founder | WordStream

Larry Kim is the founder of WordStream, a search marketing software provider in Boston, managing approximately a half-Billion in annual ad spend across thousands of customers. He regularly shares his PPC advice with over a million monthly visitors at the WordStream Blog and is a top contributor for publications including, Search Engine Land, Search Engine Journal and Social Media Today.

Larry has keynoted and spoken at nearly a hundred conferences in the last few years, including INBOUND, SMX, ClickZ/SES, Pubcon, Search Insider Summit, PPC Hero Conference, SEMPDX, etc. He was the "Most Influential PPC Expert" for 2013 and 2014 by PPC Hero Blog and marketing agency 3Q Digital.

April 25-27, 2015  | Philadephia

Millennium Gloucester Hotel London Kensington
4-18 Harrington Gardens
London, SW7 4LH
+44 (0) 20 7373 6030

Discounted rates are available via the groups reserved room block. Use the discount code HERO251015 when booking for rates of £127.50 GBP + VAT.

Book Now »

Individual rooms are at the responsibility and expense of attendees and any fees associated with cancellation will be charged to the individual booking the room.

Hero Conf Workshops