Welcome Session:
The Changing Face of Paid Search
Speaker: Pat East, President & CEO of Hanapin Marketing

Keynote
Topic: The Future of Paid Search
Speaker: Kevin Lee

Win the Strange Way: Unconventional Quality Score Tactics
Find out what you're doing right, why everyone else is doing it too, and what you can do to set yourself apart
Moderator: Crystal O'Neil
Speakers: Jeff Allen, Matt Van Wagner, Andrew Goodman

The Right CTA at the Right Time
The definition of a perfect call to action can change from minute to minute. Learn how to predict the unpredictable through optimized copy, ongoing tests, and better landing pages
Moderator: Fred Vallaeys
Speakers: Dave Schwartz, John Lee, James Svoboda

Understanding PPC Policy and Compliance Resolution
The long arm of the law stretches into even the most distant corners of the Internet. Learn how to navigate website policy issues, resolve compliance disputes, and avoid sticky legal situations
Moderator: Sean Quadlin
Speakers: Evan Brown, Kayla Kurtz, Chris Kostecki

Winning in a Hypercompetitive Market
Learn how to beat the cold, calculating machine that is the PPC marketplace
Moderator: Jeff Allen
Speakers: Kevin Lee, Neil Sorenson, Fred Vallaeys

A Clean, Well-Lighted Landing Page
Sometimes a click is only the beginning. Figure out how to get a prospect to stick around with an irresistable landing page
Moderator: James Svoboda
Speakers: Joe Kerschbaum, Justin Vanning, Mike Olson

Faster, Lighter, Cheaper: Increasing ROAS for SMB Ecommerce
Small and medium businesses have a size advantage. Discover new ways to be nimble and leverage your size and speed for a better Return on Ad Spend
Moderator: Heather Cooan
Speakers: Lisa Raehsler, Gary Henderson, Rick Galan

Keynote
Topic: Heroic PPC Trends & Techniques
Speaker: John Gagnon

Device Segmentation in a Post-"Enhanced Campaigns" World
The competition is figuring out how to segment and target ad campaigns by device even as the lines between them become more blurry, and you can too
Moderator: Jeff Allen
Speakers: David Rodnitzky, Chad Summerhill, Matt Umbro

Become Irresistible with CRO
Optimize your conversion rates by extending your focus beyond your ad: Landing page optimization, web design best practices, and useabiliity testing will all be discussed in this CRO-centric session
Moderator: Sam Owen
Speakers: Jennifer Bills, Brian Massey, Jay de Groot

Rise of the Machines
The increasing automation of PPC tools isn't going to go away, even if you want it to; instead, see how you can use software to your advantage during this freewheeling discussion
Moderator: John Gagnon
Speakers: Marc Poirier, Andrew Goodman, Larry Kim

They Might Be Giants: Enterprise Ecommerce
Master the art and science of capturing brand online, building brand equity through PPC, and managing high-spend enterprise ecommerce accounts
Moderator: Rick Galan
Speakers: Austin Dillman, Tally Keller, Chris Kostecki, Neil Sorenson

Sizing Up the Competition
Peek under the hood of the PPC industry's hottest topics and latest tactics as the PPC Hero team reviews some of the top tips and most popular posts from the massively popular PPC Hero blog
Moderator: Matt Van Wagner
Speakers: Jeff Allen, Amanda West-Bookwalter, Sam Owen, Sean Quadlin, Kayla Kurtz

Remarketing: Your First Chance at a Second Impression
Become an expert at saying hello again—and again—through remarketing both in and outside of Google
Moderator: Marc Poirier
Speakers: Nick Herinckx, Heather Cooan, Quantcast

Downtown Social Event: TBA

Keynote
Topic: Mad Men of Data
Speaker: Bryan Eisenberg

Skype Q & A
Speaker: Brad Geddes

A Friend of a Friend: PPC for Facebook
Figure out how to get down to business on Facebook with this ad-specific discussion about the ever-popular social network
Moderator: Amanda West-Bookwalter
Speakers: Dennis Yu, Merry Morud

Get Better at PPC Abroad
Discover new ways to segment and connect with an international audience by learning from experts who have first-hand experience
Moderator: Austin Dillman
Speakers: Sam Owen, Paul Feng

Go Next-Level with Enterprise Lead Gen
Not all leads are created equal. Increase your lead quality by looking at the lead process from start to finish
Moderator: George Michie
Speakers: Michael Cuculich, Mike Olson, Shawn Livengood

What if Someone Sees You? Display Ads Explained
Uncloud the mysteries of ecommerce display advertising with proven strategies and methodologies
Moderator: Lisa Raehsler
Speakers: Amanda West-Bookwalter, Marc Poirier, John Lee

Excelling at Excel
Become an expert at the most tried and true of PPC tools: Excel spreadsheets—including advanced tricks and pivot tables
Moderator: Merry Morud
Speakers: Matt Van Wagner, Sean Quadlin

Extending Your Campaigns with Product Listing Ads
Learn how to create and optimize your feed, and explore non-Google PLAs
Moderator: Joe Kerschbaum
Speakers: Elizabeth Marsten, Matt Umbro, George Michie

Past, Present and Future PPC Trends
Dive into the once and future history of PPC trends as we look back at where the paid search industry came from, where it is right now, and where it's going
Moderator: Lisa Raehsler
Speakers: John Gagnon, Shawn Livengood

In-House vs Agency
Explore the pros and cons of building an in-house team compared to hiring an agency during this frank discussion with speakers who have experienced each situation first-hand
Moderator: Kayla Kurtz
Speakers: Chad Summerhill, David Rodnitzky

A Deep Dive Into "Enhanced Campaigns"
Talk of "Enhanced Campaigns" has taken the PPC world by storm. But is that good or bad? Find out what they are, how to use them, and what they mean for the future of PPC and mobile ad campaigns
Moderator: Matt Van Wagner
Speakers: Crystal O'Neil, Larry Kim, Austin Dillman

Keynote
Topic: The Evolution of Search Ads
Speaker: Paul Feng

Q&A Session

Closing

Downtown Entertainment

Introduction To 1-1 Sessions
Speaker: Kayla Kurtz, Paid Search Consultant of Hanapin Marketing

One on One Workshop Sessions

 Keynote: Paul Corkery

One on One Workshop Sessions Cont.

Day 3 Closing Remarks
Speaker: Kayla Kurtz, Paid Search Consultant of Hanapin Marketing