Schedule

Hero Conf 2014   Sessions and Schedule

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Monday, April 28 - Schedule

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Breakfast

7:30 AM - 8:45 AM


Welcome

8:45 AM - 9:00 AM


Keynote

9:00 AM - 9:45 AM


Perfecting Landing Pages

Landing pages are a critical part of every marketer’s toolbox. In order to create highly effective landing pages, marketers must understand the 10 key elements in the anatomy of a landing page and the role they play as part of a greater conversion optimization framework. Conversion rate optimization pioneer and world renown expert Bryan Eisenberg will teach you all about the anatomy of a landing page, a landing page framework and review the tools available.

Do you know the critical issues that make people convert? Ultimately, it's about more than just changing a color, or moving items around on your web pages. Bryan will demonstrate proven methods that will make an impact and increase conversion rates.

[speaker name]

Bryan Eisenberg

Speaker, Digital Marketing Expert

Eisenberg Holdings, LLC



Networking Break

9:45 AM - 10:00 AM


Panels

10:00 AM - 10:45 AM


Getting It Right From The Start: Fundamentals of PPC Strategy

Get started in the right place or start all over. Learn how PPC intersects with other organizational marketing efforts and how to work with those channels to get the most from your campaigns.

[speaker name]

Stephen Hall

Director of Customer Acquisition

One Click Ventures


[speaker name]

Joseph Kerschbaum

Midwest Account Director

3Q Digital



The Right Approach: Building Great B2B Accounts.

Longer buying cycles, more decision makers and extensive research. Discover all the ways that B2B PPC is different.

[speaker name]

Nick Herinckx

CEO

Obility Consulting


[speaker name]

Michael Knight

Paid Search Specialist

Anvil Media



The Art and Science of Managing a PPC team

What skills does it take to manage a PPC team? How are those skills different than most industries? Explore the most common organizational issues agencies face.

[speaker name]

Jeff Allen

President

Hanapin Marketing


[speaker name]

Paul Jeszenszky

Head of O-Force

Google


[speaker name]

Emma Welland

Group Head- Search

Periscopix



LIVE: Turbocharging Bids

Explore, in-person, methods and lesser-known tools to take the guesswork out of bidding and sharpen your strategy without simply spending more.

[speaker name]

Chris Haleua

Product Manager

Adobe


[speaker name]

Aaron Levy

Director of PPC

SEER Interactive



Networking Break

10:45 AM - 11:00 AM


Panels

11:00 AM - 11:45 AM


Driving Dollars: Tips for Successful Ecommerce Campaigns

Learn about the building blocks that find their way into every successful ecommerce campaign. Then implement them yourself.

[speaker name]

Matt Umbro

Director of Paid Search

Exclusive Concepts


[speaker name]

Tally Keller

Global Paid Search Advisor

DELL



Ads in the Palm of Your Hand: Perfecting Mobile PPC

Learn what it takes to create a truly effective mobile ad and discover the value in doing it right.

[speaker name]

Brad Geddes

Founder

CertifiedKnowledge


[speaker name]

Samir Patel

Founder and President

Pi



Getting Bigger: Successfully Scaling PPC Accounts

Explore the skills and systems necessary to profitably grow your PPC accounts when the time comes to take it to the next level.

[speaker name]

Marc Bitanga

Online Customer Acquisition Manager

HootSuite


[speaker name]

Kevin Lee

CEO & Co-Founder

Didit



LIVE: PPC Account Audit

A real-time critique of a company-specific account. Get on-the-spot ideas for quick fixes in your account structure.

[speaker name]

Chris Ohlhoff

Solutions Consultant

Adobe


[speaker name]

David Rodnitzky

CEO

3Q Digital



Lunch

11:45 AM - 1:00 PM


Panels

1:00 PM - 1:45 PM


A Match Made in Heaven: AdWords and Excel

How much time do we waste in Excel? What are we doing wrong? Learn the basics to make the AdWords and Excel relationship work in your favor.

[speaker name]

Eric Couch

Senior Account Manager

Hanapin Marketing


[speaker name]

Susan Wenograd

Sr. Manager, Digital Marketing

Garden Ridge Stores



Are You Sure You Want That? Retargeting for Search Intent

Learn how to retarget based not only on where your audience has been, but also where they wanted to go. Search intent is powerful data, and you can harness it.

[speaker name]

Carrie Albright

Account Manager

Hanapin Marketing


[speaker name]

Rod Richmond

Director

Clean Digital



A Whole New World: International PPC

Discover the best ways to maximize your global PPC reach while managing the challenges that come with cultural and language barriers.

[speaker name]

Randall Ginsberg

Search Engine Marketing Manager

CafePress Inc.


[speaker name]

Paul Jeszenszky

Head of O-Force

Google



The Business of PPC: What’s the True Value?

Learn the best way to fully value your PPC efforts and how to leverage that value to drive important business decisions, using creative techniques to identify and demonstrate worth.

[speaker name]

Jeff Allen

President

Hanapin Marketing


[speaker name]

Dan Golden

President, Chief Search Artist

Be Found Online



Networking Break

1:45 PM - 2:00 PM


Panels

2:00 PM - 2:45 PM


Lead-Gen that Delivers

Find the leads that make the most impact. Learn how to increase lead quality by fully understanding the lifespan of a lead.

[speaker name]

Carrie Albright

Account Manager

Hanapin Marketing


[speaker name]

Justin Vanning

Director of Growth Marketing

HasOffers



Getting Friendly with Social Advertising (Twitter and LinkedIn)

Attract people on a more personal level by leveraging social networks. Twitter and LinkedIn are channels your audience trusts implicitly—learn how you can too.

[speaker name]

Robert Brady

Founder

Righteous Marketing


[speaker name]

Merry Morud

Social Advertising Director

aimClear



Digging Deeper with Scripts, Macros and Custom Reports

Become a master of spreadsheets with new Excel tricks, custom scripts and novel reporting ideas and formats.

[speaker name]

David Pedersen

PPC Analyst

WhitePages, Inc


[speaker name]

Frederick Vallaeys

CEO

Optmyzr Inc



LIVE: Ad Copy Workshop

An in-person exploration of just how important ad copy is to the success of your PPC campaigns. Learn how to get the message right the first time.

[speaker name]

Elizabeth Marsten

VP of Search Marketing

Portent, Inc.


[speaker name]

Erik Ford

VP Marketing and Business Development

Boost Media



Afternoon Snack Break

2:45 PM - 3:15 PM


Panels

3:15 PM - 4:00 PM


“Feed”ing The Beast: Winning Results from PLAs

Discover the value and efficiency of Product Listing Ads. Learn how to create, optimize and manage your feed across multiple platforms.

[speaker name]

Dave Schwartz

Chief Revenue Officer

DataPop


[speaker name]

Ann Stanley

Managing Director

Anicca Digital



The Truth Behind Quality Score (No, Really)

Learn the ins and outs of the quality score calculation. Discover the subtle differences that can do a world of good.

[speaker name]

Rich Griffin

Director of Search Engine Marketing

WordStream, Inc.


[speaker name]

John Lee

Managing Partner

Clix Marketing



More or Less: Flexible Bidding Strategies

Learn about Flexible Bidding Strategies and when to use them. Explore how they can solve specific campaign problems and discover how they can ultimately lead to success.

[speaker name]

Shawn Livengood

Director of Inbound Marketing

GPO Inbound


[speaker name]

James Svoboda

CEO & Partner

Web Ranking



PPC Hero: Ask Them Anything!

In this fast-paced and energetic session, join the writers of PPC Hero as they run through their favorite PPC topics from the past year.

[speaker name]

Carrie Albright

Account Manager

Hanapin Marketing


[speaker name]

Eric Couch

Senior Account Manager

Hanapin Marketing


[speaker name]

Jeff Baum

Senior Account Manager

Hanapin Marketing


[speaker name]

Sam Owen

Account Manager

Hanapin Marketing



Networking Break

4:00 PM - 4:15 PM


Keynote

4:15 PM - 5:00 PM


Ad Testing in a Multi-Device World

Your ad testing strategies should grow more complex as your accounts mature and more variables, such as devices, enter into the equations. You will learn how to create, test, and optimize your ads across various devices. . This information can be used for accounts of any size to ensure that your marketing continues to improve through proper ad testing.

[speaker name]

Brad Geddes

Founder

CertifiedKnowledge



Networking Reception

5:00 PM - 6:30 PM


After-Hours

7:30 PM - 9:30 PM


Bar Takeover Powered by Bing

The Market- 319 Colorado Street

How many people can you fit in a photo booth? Without spilling any drinks? Can you strike out in Skee Ball? If someone takes a kill shot at the ping pong table, is it acceptable to hurl your paddle at it? Exactly how much madness can one bar takeover contain?

We’re bringing together everything you love about PPC conferences: An open bar, networking with PPC experts and the chance to work off some pent-up energy. We’d like your help in answering some of our questions, including “Is it possible to let your competitive nature run wild, and still be professional? Even if giveaways are involved?” You don’t wanna’ miss this.

Join us at The Market for the Bar Takeover powered by Bing.


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Bryan Eisenberg

Speaker, Digital Marketing Expert | Eisenberg Holdings, LLC

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing.” He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies and the eMetrics Marketing Optimization Summit.

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Stephen Hall

Director of Customer Acquisition | One Click Ventures

As a member of One Click Venture's management team, Stephen is responsible for all new customer acquisition efforts for the company's e-commerce brands, including Readers.com and SunglassWarehouse.com. Drawing on his diverse background, Stephen is intensely focused on providing exceptional growth and execution strategies for the brands he represents. With his experience in paid search, retargeting, feed-based marketing, and third-party marketplaces, Stephen is highly motivated by experimental strategies that have produced extremely strong financial results for over two years at One Click Ventures.

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Joseph Kerschbaum

Midwest Account Director | 3Q Digital

Joseph Kerschbaum is Midwest Account Director for 3Q Digital. Joseph is a regular speaker at search and advertising conferences such as SES, SMX, OMS and others. His writing on the SEM industry appears in his regular Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is co-author of the Wiley/Sybex book, "Pay-Per-Click SEM: One Hour a Day."

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Nick Herinckx

CEO | Obility Consulting

Nick Herinckx is a published, tech-savvy online marketing consultant and owner of Obility Consulting, a fast growing online marketing agency focused on helping B2B companies with long sales cycles drive pipeline, increase sales and track marketing's efforts to revenue.

Nick began his career in information technology as a database programmer, but quickly realized that online marketing had the combination of strategy, data and technology he was really passionate about. Nick's past IT experience combined with his passion for marketing allows him to quickly understand complex technology businesses, easily interface with IT teams and quickly learn and adopt new marketing technologies. This has led to his success partnering with high-tech B2B companies to grow their businesses. Nick has worked with companies of all sizes to improve their online marketing programs including Juniper Networks, Marketo, Trend Micro, and Axway.

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Michael Knight

Paid Search Specialist | Anvil Media

Michael brings over 4 years of digital marketing expertise to Anvil Media. With a degree in Communications and Business, he started his career at a marketing agency looking to branch into the digital space and helped build the digital portion of the agency from the ground up where he focused on paid media account management, training, and team management. He then took his experience in-house, focusing on a more rounded digital strategy looking to better integrate a digital campaign in a non-digital world of medical testing. Using strategy to gain both business and consumer engagement, he used insights to help paid, social, and organic mediums play specific, unique roles in the campaigns. From this experience, Michael moved back into the agency world managing enterprise business accounts and budgets, focusing on paid search and the direct connect it makes with consumers and brands. This is when Michael broke the million dollar per month spend threshold and was able to see both small and large business strategy and the correlations between the two. Michael now uses his diverse business experience to support clients inside Anvil Media by growing accounts, training teammates and building a whole new strategy and approach to paid media.

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Jeff Allen

President | Hanapin Marketing

Jeff Allen has worked in Internet marketing since 2000. He has led the development of a proprietary email marketing platform, managed over 12 million leads, and led out on two mergers. He now works at Hanapin Marketing as the Account Director and is the leading contributor to their blog PPCHero.com. At Hanapin Jeff works with dozens of accounts that range from mid sized business to billion dollar conglomerates. Jeff has spoken at SES, Hero Conf, Acquisio User Summit and SMX.

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Paul Jeszenszky

Paul Jeszenszky

Head of O-Force | Google

Paul currently leads the Global B2B Digital Marketing team at Google: a group of 30 people in seven countries that supports Google's largest revenue driving products (including AdWords). Having spent over 17 years working in the industry, he has held senior roles at successful late stage financial-technology companies like OANDA; led the innovation team for eBay's online marketing department; and held advisory board and consulting positions for a range of companies from small business to NASDAQ listing companies to some of the hottest up-and-comers in Silicon Valley. 

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Emma Welland

Group Head- Search | Periscopix

Emma runs staff training and development at Periscopix, an independent UK paid search agency. She is responsible for inducting all new joiners into the agency and ensuring they have the right skills to become successful account managers. She has been running accounts for 4 years and is involved with over 80 clients, ranging from SMBs to high street retailers to blue chips. Emma has recently started writing a monthly column for PPC Hero, allowing her to share her knowledge and experiences with the paid search world.

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Chris Haleua

Product Manager | Adobe

Chris is a Product Manager for SearchCenter and Media Optimizer, Adobe's paid search marketing solutions. As a former Team Lead in SearchCenter Consulting, Chris was responsible for implementing advanced bid automation and innovative testing strategies for many of Adobe’s largest and most successful clients. Chris has five years of search engine marketing experience with strategic enterprise accounts across the retail, lead generation, and media engagement industries. His focus on integration between Media Optimizer, SearchCenter, SiteCatalyst, Test&Target, and Insight has revealed new ways to measure and expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies.

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Aaron Levy

Director of PPC | SEER Interactive

Aaron has been in digital advertising in some form or another since his Junior year at Villanova, where he was "given the keys to dad's car" as an intern, running PPC for a Fortune 500 chemical company. In his career, Aaron has run the gambit of clients; he's worked on large circus brands as well as small a regional spas and local adoption agencies.

In his 4+ years at SEER Interactive, Aaron has worked as an account manager, as the manager of SEER's support team and as a team lead before "settling" in his current role. He currently oversees the PPC team to ensure they're driving success for SEER's PPC clients across paid search, social and cpc display networks.

Aaron's a frequent speaker to area students and serves as an "adjunct" at Drexel University and University of Vermont. He's spoken at SES, SMX, State of Search, Search Exchange and at a number of SEER's own events at the Search Church. When he's not at work, Aaron is an above average hockey player & cyclist, below average golfer & homebrewer, and claims to be SEER's top chef.

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Matt Umbro

Director of Paid Search | Exclusive Concepts

Matthew is the Director of Paid Search at Exclusive Concepts and has been in the PPC industry since 2007. He has worked and collaborated with clients across several industries to attain better ROIs, improved lead generation and increased brand awareness. Matthew shares his eCommerce PPC insight and tips in his monthly PPC article for Practical eCommerce (www.practicalecommerce.com).

Matthew is also the host of PPCChat (#PPCChat), a weekly Twitter chat where industry specialists discuss various PPC topics. Every Tuesday at 12 PM EST specialists discuss a new topic from fundamentals and metrics to theory and the future of paid search.

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Tally Keller

Tally Keller

Global Paid Search Advisor | DELL

Tally has 5 years of experience managing paid search and a total of 8 years involved in some sort of marketing and/or web analytics. She currently serves as the global paid search quality lead for Dell Computers. Here, she develops global PPC quality benchmarks and monitors progress against these KPIs across the each of the regional PPC programs. Tally also mediates legal and business governance issues and work to share testing results and pilots/betas. Over the past couple of months, she has begun dabbling in SEO in order to explore co-optimization opportunities.

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Brad Geddes

Founder | CertifiedKnowledge

Brad specializes in Internet marketing training: training agencies, advertisers, and resellers on PPC, SEO, usability, conversion optimization, and more. He is also an official Google AdWords Seminar Leader. Brad helps companies define, create, sell, and manage their products at scale and deliver value to their clients. An authority on PPC and SEP, Brad has worked as a columnist for Search Engine Land, a Blogger at CertifiedKnowledge.org and a forum moderator at WebMasterWorld.com and Certified Knowledge. Brad is an internationally recognized speaker. He has spoken at such events as adTech, SMX, SES, Afri-Tech, AdWords Seminars for Success, Pubcon, SuperZoo, RHD SME seminars, SEOClass, and many more.

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Samir Patel

Founder and President | Pi

Samir Patel, Founder & President of Pi, has optimized over $1B in campaigns and mentors high growth companies at 500 Startups. In the last decade, he has revolutionized digital marketing. As Founder and CEO of SearchForce, Patel developed a Cross-Channel Optimization SaaS Platform Based on Wall Street Trading Techniques. SearchForce has optimized ad spend for Fortune 500 clients like Experian, eBay, & Priceline, and four of the top ten U.S. Online Advertisers including AT&T, Progressive, & Scottrade. Patel’s latest company, an artificial intelligence system named ‘Pi’, is leading a revolt in digital marketing automation. Pi perceives, thinks, and acts on digital marketing data, automatically extracting and scheduling optimization actions to boost ROI and drive profitable growth.

He has lectured at UC Berkeley, featured on CNN, NBC, BusinessWeek, Forbes, and has spoken at various conferences including the Dow Jones Venture summit and holds the TIE eminent speaker award. He holds an MBA in Brand Marketing from Cornell University. Follow him @meetsamir

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Marc Bitanga

Online Customer Acquisition Manager | HootSuite

As the Online Customer Acquisition Manager for HootSuite, Marc leads a team tasked with increasing customer acquisition globally. Over the past decade Marc has worn many hats in the digital space from a business analyst, project manager, strategist and digital marketing leader helping acquire and retain customers and improve monetization of websites and apps. Marc has worked in a number of different industries from Fortune 500 enterprises to start-ups with companies such as SAP, Suite101.com, Electronic Arts EA SPORTS division, & Ritchie Bros. Auctioneers.

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Kevin Lee

CEO & Co-Founder | Didit

Kevin Lee Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy” has been widely praised.

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Chris Ohlhoff

Solutions Consultant | Adobe

Despite holding Bachelor's degrees in both English and Psychology, it turns out Chris Ohlhoff's true love is numbers. He discovered this in his first digital-marketing role at a small Boston-area agency, where he developed a passion for all things data, measurement, insights and analysis. After stints on both coasts and the completion of an MBA in Marketing Research and Analytics, he now calls the Third Coast home. He's worked in the agency setting, optimizing SEM for major retailers; and on the technology side, creating insights for the Retail vertical and helping to launch Bing.com for Microsoft. Now at Adobe, he champions the value and scope of Adobe's Digital Marketing Cloud by uncovering and quantifying opportunities within marketers' current programs. Throughout his career, Chris has proved himself adept not only at understanding and manipulating data, but at bringing forth the salient points that enable his clients to take informed action and improve their business. In his spare time, when not chasing after his three young children, Chris uses his skill in data analysis to conquer his fantasy sports leagues.

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David Rodnitzky

CEO | 3Q Digital

David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008. Prior to 3Q Digitals, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.

David is a regular speaker at major SEM conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and Search Engine Land, Media Post, and Search Marketing Standard.

David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.

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Eric Couch

Senior Account Manager | Hanapin Marketing

Eric Couch is a Senior PPC Account Manager at Hanapin Marketing, a Bloomington-based firm that specializes in strategic pay-per-click execution for enterprise caliber businesses. He is Google AdWords-, Google Analytics-, and Bing Ads-certified, and he oversees more than $6 million in ad spend for both ecommerce and lead generation in a variety of fields, including healthcare and industrial components. In addition to his marketing work, he is an accomplished blogger writing for PPC Hero, which is the world's most popular PPC blog and a leading resource for PPC knowledge and strategy among Paid Search professionals across the world. He is a subject matter expert on AdWords and Bing policy, mobile optimization, Enhanced Campaigns, Conversion Rate Optimization, and he has led the creation of aggressive client growth strategies. He is also the head of training operations at Hanapin Marketing, driving the development and growth of both new and experienced Paid Search professionals.

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Susan Wenograd

Sr. Manager, Digital Marketing | Garden Ridge Stores

Susan Wenograd has spent the last 10 years in the digital marketing space on both the client and agency side roles. Her career path has enabled her to work in many facets of the online universe, including copywriting, editing, overseeing email marketing programs responsible for tens of millions of dollars in revenue, display/rich media advertising, and paid search management. She has worked with and for many household names including Circuit City, Hamilton Beach Appliances, GMC, Chevy, Buick, Dodge, and Cadillac. She's also partnered with agencies such as Martin Retail, RGA, Saatchi, and many others, both big and small. She's managed teams from 2 to 20+ people, and accounts spending $1,000 to $1mm+. Currently, she's Sr. Manager of Digital Marketing for Garden Ridge, a 60 store retail chain located throughout the south and midwest. She also frequently consults and advises clients on things like paid media and agency/client relationship management. She's also a regular contributor for the topic of paid search at Isoosi: http://www.isoosi.com/blog/author/susan-wenograd.html

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Carrie Albright

Account Manager | Hanapin Marketing

Carrie is an account manager at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. As an active contributor to the PPC Hero blog and Hanapin Marketing's webinars, Carrie enjoys any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered by her varying clients. Although she has a deep passion for the work she does in the office, she supplements that passion with an abundance of coffee, a deep love of food, and an unparalleled obsession with baby animal photos.

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Rod Richmond

Director | Clean Digital

Rod is a director at Clean Digital, a boutique PPC agency in Edinburgh, Scotland. Having worked in a big agency environment for years for clients like lastminute.com and Betfair, he set up Clean Digital in July 2012. When not tinkering with landing pages, writing Adwords scripts or experimenting with feeds, you'll find him working on www.recotel.com and www.whatfilmwhen.com.

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Randall Ginsberg

Randall Ginsberg

Search Engine Marketing Manager | CafePress Inc.

Randall Ginsberg is the Search Engine Marketing Manager at CafePress.com, where he has led the growth and development of the company’s extensive in-house paid search efforts. Randall joined CafePress in 2010 and currently oversees all domestic and international PPC, Display, and Product Listing Ads. Prior to CafePress, Randall worked in sales and marketing for over 10 years. Randall graduated from the University of California at Berkeley with a B.A. in Political Science.

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Paul Jeszenszky

Paul Jeszenszky

Head of O-Force | Google

Paul currently leads the Global B2B Digital Marketing team at Google: a group of 30 people in seven countries that supports Google's largest revenue driving products (including AdWords). Having spent over 17 years working in the industry, he has held senior roles at successful late stage financial-technology companies like OANDA; led the innovation team for eBay's online marketing department; and held advisory board and consulting positions for a range of companies from small business to NASDAQ listing companies to some of the hottest up-and-comers in Silicon Valley. 

Close

Jeff Allen

President | Hanapin Marketing

Jeff Allen has worked in Internet marketing since 2000. He has led the development of a proprietary email marketing platform, managed over 12 million leads, and led out on two mergers. He now works at Hanapin Marketing as the Account Director and is the leading contributor to their blog PPCHero.com. At Hanapin Jeff works with dozens of accounts that range from mid sized business to billion dollar conglomerates. Jeff has spoken at SES, Hero Conf, Acquisio User Summit and SMX.

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Dan Golden

President, Chief Search Artist | Be Found Online

Dan Golden has been in the search business since 2001 and brings a wealth of digital marketing experience to Be Found Online. A graduate of Northwestern University with a B.A. in Economics, he has a diverse digital marketing background having spent time on the client side, freelance consulting, at large agencies and in startup environments. After learning the "how to's" at ConsumerGuide, DoubleClick Performics & Google, he took the best part of each and founded Be Found Local as a paid search company in 2006. In 2009, he joined forces with long time business partner, SEO mastermind and fellow Northwestern University graduate Steve Krull to form the boutique digital marketing agency Be Found Online. Executing a successful formula of doing right by their clients and by their employees, the company has made the Inc 500|5000 lists in 2012 and 2013 and was recently named the #1 search agency to work for in Chicago by Brill Street. Dan has overseen hundreds of millions of dollars in search marketing spend for marketers like Toyota, Lexus, Cabela's, FTD, Pep Boys and Party City. A search geek at heart, he still enjoys digging into the weeds and testing new tips, tricks, tactics and doing anything and everything to ensure Be Found's clients are ahead of the curve. As the online landscape continues to get more diverse and complex, Dan is committed to staying in front of what's next and not just what's now. Its not just about "buying and optimizing" keywords anymore.

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Carrie Albright

Account Manager | Hanapin Marketing

Carrie is an account manager at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. As an active contributor to the PPC Hero blog and Hanapin Marketing's webinars, Carrie enjoys any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered by her varying clients. Although she has a deep passion for the work she does in the office, she supplements that passion with an abundance of coffee, a deep love of food, and an unparalleled obsession with baby animal photos.

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Justin Vanning

Director of Growth Marketing | HasOffers

Justin leads the Growth Marketing team at HasOffers where he's focused on helping both their products (HasOffers and MobileAppTracking) continue to grow and reach a larger audience. More specifically, he manages the demand generation programs, strategic inbound marketing campaigns, progressive brand strategy, and outbound coordination with sales teams.

Prior to joining HasOffers, Justin was the Senior Customer Acquisition Manager at Moz where he helped them rebrand from SEOmoz to Moz, grew their customer base from 10,000 to more than 25,000 and helped them launch their new software Moz Analytics. Before Moz Justin worked at Microsoft where he managed paid search campaigns for Fortune 500 clients as well as managing rich media display ad campaigns for Fortune 100 companies.

Justin has over 10 years of online marketing experience and a plethora of proven strategies that he's more than happy to share.

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Robert Brady

Founder | Righteous Marketing

Robert is the founder/PPC wizard of Righteous Marketing. He is a Google Partner, BingAds Accredited Professional and certified with Marketing Experiments for Online Testing and Landing Page Optimization. He has worked with a variety of different companies ranging from a small grass-fed beef grower in Idaho to large B2B SaaS companies. He currently resides in Orem, Utah and can often be found skiing the greatest snow on earth, mountain biking through the Wasatch mountains or playing ultimate Frisbee at the park on a Saturday morning. The best way to say hello is through Twitter, where you can find him @robert_brady.

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Merry Morud

Social Advertising Director | aimClear

Merry is the Social Advertising Director at aimClear® specializing in social media marketing, full-contact Facebook advertising & deep demographic research. She was a speaker at the first ever Hero Conference, and she has also presented multiple Search Marketing Now webcasts on Facebook Advertising and presents at aimClear’s® Facebook Marketing Intensive Workshop. Likes the ever-changing dynamics of Internet marketing, brilliant & deep red wine, authentic ethnic food, exotic travel, is sustained by strong coffee & resides along the shores of Lake Superior in beautiful Duluth, MN.

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David Pedersen

PPC Analyst | WhitePages, Inc

Prior to his Online Marketing career, David spent 13 years working as a commercial fisherman in Alaska. His first job after dropping out of university was working in a lumber mill. Shortly after he landed a job at a local ISP where he first learned to do programming. Ran his first keyword analysis in 1997 after placing single pixel images on friends websites. That same year he setup an e-commerce site for a local meat shop, helping them capture orders nationwide. In 2003 he joined them full-time and in 4 years single handedly quadruple online sales through SEO and Paid Search. Later, David did a short stint programming at Amazon and learned he was more interested in online marketing. He joined iFloor.com where he managed his first 6 digit monthly marketing budget. For the past 5 years David has been managing PPC Campaigns for WhitePages.com which has grown the number of PPC accounts from 4 to over 50, each account averaging close to a million keywords. Driving more than 10,000,000 visitors a month. During this time he helped manage PPC campaigns for Wheelhouse Search, a local agency, broadly expanding hisexperience.

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Frederick Vallaeys

CEO | Optmyzr Inc

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor, the one that acquired Urchin (now Google Analytics) and one that started conversion tracking. He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords”, and “Quality Score in High Definition”. Today he is the cofounder and CEO of Optmyzr, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

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Elizabeth Marsten

VP of Search Marketing | Portent, Inc.

Back in 2006, when Portent Inc. hired Elizabeth Marsten as a Pay Per Click strategist, she thought she was entering the exciting world of paperclip marketing. A Google search for "pay per clip" quickly dispelled this notion. Since then, Elizabeth has become Portent's foremost PPC and search marketing strategist and serves as the VP of Search Marketing. Elizabeth supervises the PPC, SEO and social media teams at Portent. Elizabeth is a Google Certified Individual, a Bing Ads Accredited Professional and the co-author of Wiley Publishing's "Web Marketing All-in-One for Dummies." (Check out book 4 of 8: Online Advertising and Pay-Per-Click.) She has also written a set of eBooks on PPC for Small Business as well as being a regular on the Portent blog. Elizabeth is honored to be able to share what she's learned at conferences across the country. In her spare time, she likes to practice Kendo, a Japanese martial art.

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Erik Ford

VP Marketing and Business Development | Boost Media

For over ten years Erik has been leading teams, building products and driving operations strategy in digital media across Search, Social, Display, Native, and Mobile. He has helped build businesses from zero to $150MM+ in revenue, with three great startups, totaling $37MM+ in funding. He’s been responsible for over $1 Billion in online advertising media buys, monetization, yield, targeting, strategy & optimization tied to Walmart, eBay, Google, Microsoft and Facebook.

He has driven online advertising strategy, insights and optimization for Fortune 50 - 500 digital advertisers, publishers, networks, top tier agencies & advertising technology companies. Currently, he heads up business development and marketing at BoostCTR, focused on demand generation, marketing automation and enterprise-focused business development to drive the Predictable Revenue model.

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Dave Schwartz

Chief Revenue Officer | DataPop

Dave leads client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo! Search Marketing. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, working with leading brands such as Toyota and Acura. David holds an AB/MS in Economics from Stanford and an MBA from UCLA.

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Ann Stanley

Managing Director | Anicca Digital

Ann Stanley is the co-founder and CEO of Anicca Digital, a specialist search agency based in the heart of the UK. Ann has over 10 years' experience of online marketing. She is Google AdWords Accredited and a chartered marketer. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media. Ann speaks at local, national and international events on a range of digital marketing subjects but specializes in practical tips on using AdWords and ecommerce marketing. You can follow Ann on Twitter (@annstanley) or connect at http://www.linkedin.com/in/annstanley

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Rich Griffin

Director of Search Engine Marketing | WordStream, Inc.

Rich is the Director of Search Engine Marketing at WordStream and has exclusively worked in paid search for 5 years. PPC has been a part of his job responsibilities since 2008 and he pursued agency life fulltime in 2009. Rich has worked with clients from a vast array of industries ranging from Pharma, Travel, Sporting Goods, Fashion, Legal, B2B & B2C, etc. He has also had the opportunity to work with the largest of spenders all the way down to those budgeting only $5,000 a month! His paid search philosophy is to focus on business results and leverage PPC best practices to improve efficiencies and scale. Rich's current role includes new customer acquisition, client retention and customer service. He is a Boston University MBA with a love for all things ice hockey and you can occasionally read his PPC musings on Wordstream.com/Blog

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John Lee

Managing Partner | Clix Marketing

John Lee is a search marketing professional with experience in PPC, display advertising, social advertising, SEO and analytics. He is a Managing Partner at Clix Marketing and has been in the SEM industry since 2006. John is a regular contributor to Search Engine Watch, ClickZ, Acquisio Blog and the Clix Marketing Blog. He was instrumental in the launch of PPC Hero as one of that blog's original authors and has been a speaker on numerous webinars and for HeroConf, SES, SMX and the State of Search conference.

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Shawn Livengood

Director of Inbound Marketing | GPO Inbound

Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries. He currently works as the Director of Inbound Marketing for GPO Inbound. He was previously the Director of Online Marketing at Home Improvement Leads, the Online Marketing Manager for BuildASign.com, the Senior Marketing Associate for UShip.com, an SEM Consultant for Karmaback, INC., the Internet Marketing Assistant for TechSkills and a PPC Specialist at Leverage Marketing. Shawn received his master's degree in Information Studies (concentrating in Information Architecture) from the University of Texas at Austin in May 2011.

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James Svoboda

CEO & Partner | Web Ranking

James Svoboda is CEO and Managing Partner at WebRanking.com and has been in search marketing since 1999. James is also Co-Founder and Vice President of MnSearch.org, the Minnesota Search Engine Marketing Association, a current contributor to Marketing Land, a member of the Which Test Won advisory board, and frequent host of #PPCchat.

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Carrie Albright

Account Manager | Hanapin Marketing

Carrie is an account manager at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. As an active contributor to the PPC Hero blog and Hanapin Marketing's webinars, Carrie enjoys any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered by her varying clients. Although she has a deep passion for the work she does in the office, she supplements that passion with an abundance of coffee, a deep love of food, and an unparalleled obsession with baby animal photos.

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Eric Couch

Senior Account Manager | Hanapin Marketing

Eric Couch is a Senior PPC Account Manager at Hanapin Marketing, a Bloomington-based firm that specializes in strategic pay-per-click execution for enterprise caliber businesses. He is Google AdWords-, Google Analytics-, and Bing Ads-certified, and he oversees more than $6 million in ad spend for both ecommerce and lead generation in a variety of fields, including healthcare and industrial components. In addition to his marketing work, he is an accomplished blogger writing for PPC Hero, which is the world's most popular PPC blog and a leading resource for PPC knowledge and strategy among Paid Search professionals across the world. He is a subject matter expert on AdWords and Bing policy, mobile optimization, Enhanced Campaigns, Conversion Rate Optimization, and he has led the creation of aggressive client growth strategies. He is also the head of training operations at Hanapin Marketing, driving the development and growth of both new and experienced Paid Search professionals.

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Jeff Baum

Senior Account Manager | Hanapin Marketing

Jeff Baum is a Senior Account Manager at Hanapin Marketing and a seasoned PPC professional with a 9-year track record of success. Jeff has developed and implemented strategies that have substantially grown leads, revenue, and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is results oriented and has contributed significantly to the businesses he has worked for and represented as his clients. 

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Sam Owen

Account Manager | Hanapin Marketing

Sam Owen is is a leading writer for PPC Hero, a speaker on International PPC and CRO and a paid search and display account manager at Hanapin Marketing. His clients range from start-ups to Fortune 500 businesses and include ecommerce and lead generation. He has a passion for all things PPC, including often overlooked conversion rate optimization. In fact he currently leads Hanapin's CRO department which sees an average increase in conversion rate of 25% for every 5 tests they run. Prior to joining Hanapin he was Head of PPC at Genie Ventures, a UK based Internet company that specializes in performance marketing & publishing. While At Genie he grew monthly PPC profit by over 26 times and helped launch new websites and paid search efforts across numerous verticals and countries; he has managed websites in the UK, US, Australia and Germany.

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Brad Geddes

Founder | CertifiedKnowledge

Brad specializes in Internet marketing training: training agencies, advertisers, and resellers on PPC, SEO, usability, conversion optimization, and more. He is also an official Google AdWords Seminar Leader. Brad helps companies define, create, sell, and manage their products at scale and deliver value to their clients. An authority on PPC and SEP, Brad has worked as a columnist for Search Engine Land, a Blogger at CertifiedKnowledge.org and a forum moderator at WebMasterWorld.com and Certified Knowledge. Brad is an internationally recognized speaker. He has spoken at such events as adTech, SMX, SES, Afri-Tech, AdWords Seminars for Success, Pubcon, SuperZoo, RHD SME seminars, SEOClass, and many more.

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Registration for Hero Conf 2014 is Closed

Details and Registration for Hero COnf 2015 Will Be Released This Fall.

Explore our new CRO Event

October 14-15, 2014 | Indianapolis, IN