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The PPC Conference of the Year

Speakers

Big names and bright minds. Just like you.

Watch this space for updates, sign up to be notified when we make announcements, or submit a pitch to become a Hero Conf speaker! We've invited our best reviewed speakers from Hero Conf 2014 to return for 2015, including:

 

  • Brad Geddes

    Brad Geddes

    Founder

    CertifiedKnowledge

  • Elizabeth Marsten

    Elizabeth Marsten

    VP of Search Marketing

    Portent, Inc.

  • John Gagnon

    John Gagnon

    Bing Advertising Evangelist

    Microsoft

  • Chris Chang

    Chris Chang

    Director, Client Services

    Elite SEM

  • Jeff Allen

    Jeff Allen

    President

    Hanapin Marketing

  • Frederick Vallaeys

    Frederick Vallaeys

    CEO

    Optmyzr Inc

  • Lauren Frankel

    Lauren Frankel

    PPC Associate

    Seer Interactive

  • Lance Loveday

    Lance Loveday

    CEO

    Closed Loop

  • Merry Morud

    Merry Morud

    Social Advertising Director

    aimClear

  • Davis Baker

    Davis Baker

    Lead, Digital Media (PPC)

    Forthea

  • Chris Haleua

    Chris Haleua

    Senior Product Marketing Manager

    Adobe

  • Amanda West-Bookwalter

    Amanda West-Bookwalter

    Senior Account Manager

    Hanapin Marketing

  • Matt Umbro

    Matt Umbro

    Senior Account Manager

    Hanapin Marketing

  • Amy Bishop

    Amy Bishop

    Senior Manager: Audits, Onboarding, Training

    Clix Marketing

  • Jeff Baum

    Jeff Baum

    Associate Director of Paid Search

    Hanapin Marketing

  • Diane Anselmo

    Diane Anselmo

    Senior Account Manager

    Hanapin Marketing

  • Jacob Brown

    Jacob Brown

    Account Manager

    Hanapin Marketing

  • Carrie Albright

    Carrie Albright

    Account Manager

    Hanapin Marketing

  • Ryan Dobrin

    Ryan Dobrin

    Director of Marketing

    Sylvane

  • Kristina McLane

    Kristina McLane

    Account Manager

    Hanapin Marketing

  • Christi Olson

    Christi Olson

    Director of SEM

    Point It

  • Chris Goward

    Chris Goward

    Founder and CEO

    WiderFunnel

  • Andrew Miller

    Andrew Miller

    President

    Your Search Advisor

  • Sahil Jain

    Sahil Jain

    CEO & Co-founder

    Adstage

  • Eva McKnight

    Eva McKnight

    Content Team Lead

    Formstack

  • Tyler Cook

    Tyler Cook

    Digital Media Marketing Specialist

    Formstack

  • Timothy Davis

    Timothy Davis

    Digital Marketing Manager

    SoftLayer an IBM Company

  • Megan Ginecki

    Megan Ginecki

    Senior Paid Search Account Manager

    Empire Covers

  • Joel Harvey

    Joel Harvey

    Conversion Scientist

    Conversion Scientists

  • Manny Rivas

    Manny Rivas

    Online Advertising Director

    aimClear

  • Larry Kim

    Larry Kim

    Founder

    WordStream

  • Elizabeth Laird

    Elizabeth Laird

    Director o Paid Search Marketing

    ShopAtHome.com

  • Andrew Goodman

    Andrew Goodman

    President

    Page Zero Media

  • Mat Rider

    Mat Rider

    Head of Social Media

    DocuSign

  • Ashleigh Bunn

    Ashleigh Bunn

    Director, Digital Analytics

    American Cancer Society

  • Drew Karges

    Drew Karges

    PPC Lead

    Kanetix Ltd

  • Steve Hammer

    Steve Hammer

    President

    RankHammer

  • Kayla Hiller

    Kayla Hiller

    Digital Analyst

    Kre8 Media

  • Kimm Lincoln

    Kimm Lincoln

    VP, Digital Marketing

    Nebo

  • Scott Finholm

    Scott Finholm

    Sr Manager Bing Ads Mobile

    Microsoft

  • Joseph Kerschbaum

    Joseph Kerschbaum

    Account Director

    3Q Digital

  • Alexa Feckanin

    Alexa Feckanin

    Paid Search Strategist

    Fathom

  • Margot da Cunha

    Margot da Cunha

    PPC Consultant

    WordStream

  • Diane Pease

    Diane Pease

    Inbound Marketing Manager

    Cisco

Brad Geddes

Founder | CertifiedKnowledge

Brad specializes in Internet marketing training: training agencies, advertisers, and resellers on PPC, SEO, usability, conversion optimization, and more. He is also an official Google AdWords Seminar Leader. Brad helps companies define, create, sell, and manage their products at scale and deliver value to their clients. An authority on PPC and SEP, Brad has worked as a columnist for Search Engine Land, a Blogger at CertifiedKnowledge.org and a forum moderator at WebMasterWorld.com and Certified Knowledge. Brad is an internationally recognized speaker. He has spoken at such events as adTech, SMX, SES, Afri-Tech, AdWords Seminars for Success, Pubcon, SuperZoo, RHD SME seminars, SEOClass, and many more.

Elizabeth Marsten

VP of Search Marketing | Portent, Inc.

Back in 2006, when Portent Inc. hired Elizabeth Marsten as a Pay Per Click strategist, she thought she was entering the exciting world of paperclip marketing. A Google search for "pay per clip" quickly dispelled this notion. Since then, Elizabeth has become Portent's foremost PPC and search marketing strategist and serves as the VP of Search Marketing. Elizabeth supervises the PPC, SEO and social media teams at Portent. Elizabeth is a Google Certified Individual, a Bing Ads Accredited Professional and the co-author of Wiley Publishing's "Web Marketing All-in-One for Dummies." (Check out book 4 of 8: Online Advertising and Pay-Per-Click.) She has also written a set of eBooks on PPC for Small Business as well as being a regular on the Portent blog. Elizabeth is honored to be able to share what she's learned at conferences across the country. In her spare time, she likes to practice Kendo, a Japanese martial art.

John Gagnon

Bing Advertising Evangelist | Microsoft

John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He works with advertisers large & small to provide insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail & Windows to Windows Azure & Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network.

Chris Chang

Director, Client Services | Elite SEM

Chris Chang is the Director of Client Services at Elite SEM. He has over 8 years of experience in internet marketing, focusing on paid search & emerging paid media (mobile user acquisition, paid social and display). During his time in the space he has had the opportunity to work both on the platform side (at SearchRev/AQKA) managing agency relationships as well as on the agency side executing and creating the marketing strategy for a wide array of clients. Some of the clients he’s overseen in include ideel, Tripit, Pandora Radio, Scout by Telenav, JackThreads, LifeShield and NetZero.


Chris' passion lies in developing the holistic digital marketing picture & strategy for clients. He currently resides in San Francisco and has spent his entire life living on the best coast in California. When not focused on digital advertising you can find him glued to the TV during football season, traveling the world with his wonderful wife, and riding his bike through the city.

Jeff Allen

President | Hanapin Marketing

Jeff Allen has worked in Internet marketing since 2000. He has led the development of a proprietary email marketing platform, managed over 12 million leads, and led out on two mergers. He now works at Hanapin Marketing as the Account Director and is the leading contributor to their blog PPCHero.com. At Hanapin Jeff works with dozens of accounts that range from mid sized business to billion dollar conglomerates. Jeff has spoken at SES, Hero Conf, Acquisio User Summit and SMX.

Frederick Vallaeys

CEO | Optmyzr Inc

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor, the one that acquired Urchin (now Google Analytics) and one that started conversion tracking. He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords”, and “Quality Score in High Definition”. Today he is the cofounder and CEO of Optmyzr, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

Lauren Frankel

PPC Associate | Seer Interactive

Lauren brings several years of experience developing dynamic PPC strategies that help companies exceed their marketing goals. A passionate digital marketer, Lauren focuses on improving the internet experience of her clients and their customers. She drives extremely strong results on a daily basis and continues to see success with clients across all verticals, including helping clients continually achieve record months.

When she’s not wowing clients, Lauren is involved in bettering the culture of Seer by planning events and encouraging community involvement. Outside of Seer, she spends her time running, playing with her dog and exploring the city.

Lance Loveday

CEO | Closed Loop

As Closed Loop CEO and founder, Lance helps organizations leverage user experience to maximize strategic advantage-especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There's always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers. With Sandra Niehaus, Lance cowrote the breakout business strategy book Web Design for ROI . His educational background includes an exploratory tour of law school, preceded by a BS in Managerial Economics from UC Davis. Lance, his wife Courtney, and their three children live in Northern California, where he enjoys reading and cycling. Luckily, he has zero plans to abandon Closed Loop in hopes of winning the Tour de France.

Merry Morud

Social Advertising Director | aimClear

Merry is the Social Advertising Director at aimClear® specializing in social media marketing, full-contact Facebook advertising & deep demographic research. She was a speaker at the first ever Hero Conference, and she has also presented multiple Search Marketing Now webcasts on Facebook Advertising and presents at aimClear’s® Facebook Marketing Intensive Workshop. Likes the ever-changing dynamics of Internet marketing, brilliant & deep red wine, authentic ethnic food, exotic travel, is sustained by strong coffee & resides along the shores of Lake Superior in beautiful Duluth, MN.

Davis Baker

Lead, Digital Media (PPC) | Forthea

Davis is the PPC Team Lead at Forthea Interactive. As a Google Adwords, Analytics and Bing certified PPC veteran of seven years, he employs creative and analytical solutions to solve clients’ biggest digital problems. He enjoys studying the work of ad legends Ogilvy, Burnett, Trott, Abbot & McElligot and finding ways to apply their ideals to digital advertising.

Outside of the office, you can find Davis running, camping/hiking, riding his dirt bike, or trying to make the perfect cup of coffee (freshly ground and brewed with a French press. Anything less just won’t cut it).

Chris Haleua

Senior Product Marketing Manager | Adobe

Chris Haleua is Senior Product Marketing Manager for Adobe Media Optimizer. As a former SearchCenter Product Manager & Team Lead in Omniture Consulting, Chris was responsible for implementing advanced bid automation & testing strategies for many of Adobe’s largest and most successful advertising clients. He has over seven years of SEM experience with strategic enterprise accounts across the retail, lead generation, & media industries. His focus on integration between Adobe Analytics, Audience Manager, & Media Optimizer has revealed new ways to measure & expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies.

Amanda West-Bookwalter

Senior Account Manager | Hanapin Marketing

After graduating from Indiana University and reluctantly turning down a job at PETA, Amanda started her career in 2009 on the business management side of an e-commerce company selling costumes and lingerie. Finding herself more interested in the marketing side of the business, she jumped on the chance to transition to Hanapin Marketing in 2011 as an Account Manager. She's since moved to the Senior Account Manager role, presented at three different digital marketing conferences, and began managing Hanapin's Small Business program. Though, she still works on enterprise-level clients as well. She enjoys writing for PPC Hero, testing paid search innovations, digging into data over coffee, and nerding out with colleagues.

Matt Umbro

Senior Account Manager | Hanapin Marketing

Matt is a Senior Account Manager in charge of Community at Hanapin Marketing. With eight years of PPC experience, Matt specializes in eCommerce PPC and client relations, while also overseeing content production for PPC Hero. He is also the founder of PPCChat, a weekly Twitter chat where industry specialists discuss, analyze and debate various PPC topics using the hashtag #PPCChat.

Amy Bishop

Senior Manager: Audits, Onboarding, Training | Clix Marketing

Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortunue 500 and global organizations. Amy’s expertise includes ecommerce, lead generation and localized site-to-store strategies.

In addition to digital media management, Amy’s roles have included responsibilities in team management, training, blogging, new business and project efficiency.

Outside of work, Amy enjoys traveling, trying new foods, and just about anything that makes her laugh.

Jeff Baum

Associate Director of Paid Search | Hanapin Marketing

Jeff is a seasoned PPC advertising professional with Hanapin Marketing, the agency behind PPC Hero. He has a 11 year track record of success in digital advertising, and he has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month.

Diane Anselmo

Diane Anselmo

Senior Account Manager | Hanapin Marketing

Jacob Brown

Jacob Brown

Account Manager | Hanapin Marketing

Jacob Brown has been in the Paid Search industry for 2+ years. He has split his time in Paid Search working in-house at an electronic components company and working at Hanapin Marketing. Jacob has dealt with multiple types of clients ranging from College Education to Consignment Stores.

Jacob is currently an Account Manager at Hanapin Marketing, and also helps run the monthly on-going training program at Hanapin Marketing to ensure all employees at Hanapin are learning new things from all team members. He also writes on the famous PPC Hero blog, where his focus is usually on Excel tactics used for PPC.

Bringing new ideas to the table, utilizing Excel for Paid Search, implementing bidding strategies, and structuring accounts are a few areas where Jacob has specialized in throughout his Paid Search career, and he has helped turn around PPC accounts in the process.

Carrie Albright

Carrie Albright

Account Manager | Hanapin Marketing

Ryan Dobrin

Director of Marketing | Sylvane

Ryan Dobrin got his degree in Marketing from the University of Georgia and began his career shortly after in a traditional brand marketing role. In 2012, he joined Sylvane, a leading online retailer of home air treatment products and appliances, as an in-house PPC and CSE account manager. Ryan is now the Director of Marketing at Sylvane, and is focused on driving qualified traffic and sales to the site through traditional and non-traditional marketing channels. In his free time, he likes attending sporting events and concerts and spending time with his wife and dog.

Kristina McLane

Kristina McLane

Account Manager | Hanapin Marketing

Christi Olson

Director of SEM | Point It

Christi is the Director of Search Engine Marketing for Point It, one of the Pacific Northwest’s largest independent search marketing agencies. Christi has more than 10 years of experience developing and managing digital marketing campaigns with an emphasis on paid search, organic search, comparison shopping and analytics. Prior to her role at Point It, Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc and Microsoft. Christi is a graduate of the University of Idaho (go Vandals!) with a degree in Marketing. When she isn’t geeking out she can be found running, knitting, hanging out with her Pug and Schnauzer, or brewing beer with her husband Jason.

Chris Goward

Founder and CEO | WiderFunnel

Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies – such as Google, Electronic Arts, ebay, Magento, DMV.org and BuildDirect.com.

He wrote the book, "You Should Test That," which redefined conversion optimization and shows how to create dramatic business improvements.

Andrew Miller

Andrew Miller

President | Your Search Advisor

Like you, Andrew lives, breathes, and tweets PPC. Is it the intrigue and danger? Or is it just the expressions of awe on friends’ faces when he tries (yet again) to explain what he does for a living?

Andrew has honed a pragmatic approach to PPC that emphasizes results, testing, and transparency for clients in the the lead generation and e-commerce industries.

As the Founder and President of Your Search Advisor, Andrew oversees strategic development, process improvement, and training. When he is not buying clicks, Andrew can be found tending to his backyard chickens or exploring the great outdoors.

Sahil Jain

Sahil Jain

CEO & Co-founder | Adstage

Sahil Jain is the CEO and co-founder of AdStage, an all-in-one advertising platform that helps marketers create, manage, and optimize campaigns across search and social ad networks. Sahil co-founded his first company, Y-Combinator & SV Angel backed Trigger.io, at 20. He dropped out of UC Berkeley at 19 to join AOL Corporate Development and dropped out of High School at 17 to join Yahoo! Mobile. Prior to that, Sahil worked in the professional video game industry. He’s spoken at leading advertising and business conferences, such as Advertising Week, Ad:Tech, and many others.

Eva McKnight

Eva McKnight

Content Team Lead | Formstack

Eva McKnight is the Content Team Lead at Formstack, a leading online form and conversion software. Eva plans and facilitates lead-generating content projects for Formstack's marketing team, including research reports, webinar slides, and web copy. Since joining the team in May 2012, Eva has helped Formstack grow its social media and PR presences, including features in Inc., Huffington Post, and Entrepreneur. She has previously spoken at Go Inbound Marketing 2014, as well as local Indianapolis Meetup groups. Eva's hobbies include cats, beer, camping and avoiding cooking.

Tyler Cook

Tyler Cook

Digital Media Marketing Specialist | Formstack

Tyler Cook is the Digital Marketing Specialist for Formstack. Tyler works alongside the content team to develop promotional and lead generation campaigns. Prior to joining formstack in July of 2014, Tyler worked as the digital marketing manager for a firm in Indiana, building campaigns for Big 10 universities, crowded industries such as investing, and low-margin industries such as industrial product and materials. Alongside his passions for Pay-Per-Click marketing, Tyler enjoys the finer things in life; inbox zero, marketing automation, and the Python programing language.

Timothy Davis

Timothy Davis

Digital Marketing Manager | SoftLayer an IBM Company

Whether it’s a blog, website, newsletter, social media or paid media, Timothy has amazed his clients by this ability to increase revenue while decreasing costs across the board. Timothy has a proven track record of making the impossible possible with onsite and offsite optimization for some of the most well-known brands in the world, including: Hotels.com, Pepsi, Las Vegas CVB, Classes & Careers, Dallas Cowboys, Protect America and Cinsay. Timothy now works for IBM moving them into the future with online marketing in their cloud department. Timothy’s goal is to make everything efficient and effective as possible.

Megan Ginecki

Megan Ginecki

Senior Paid Search Account Manager | Empire Covers

Joel Harvey

Joel Harvey

Conversion Scientist | Conversion Scientists

Manny Rivas

Manny Rivas

Online Advertising Director | aimClear

Larry Kim

Larry Kim

Founder | WordStream

Elizabeth Laird

Elizabeth Laird

Director o Paid Search Marketing | ShopAtHome.com

Andrew Goodman

Andrew Goodman

President | Page Zero Media

Mat Rider

Mat Rider

Head of Social Media | DocuSign

Ashleigh Bunn

Ashleigh Bunn

Director, Digital Analytics | American Cancer Society

Drew Karges

Drew Karges

PPC Lead | Kanetix Ltd

Steve Hammer

Steve Hammer

President | RankHammer

Kayla Hiller

Kayla Hiller

Digital Analyst | Kre8 Media

Kimm Lincoln

VP, Digital Marketing | Nebo

As Vice President of Digital Marketing at Nebo, Kimm is responsible for guiding the overall digital marketing strategies and delivering results for Nebo's clients. Under her leadership, she has redefined Nebo's digital marketing offerings by focusing on how digital marketing can reach the audience in all stages of their buyer journey. She has produced award-winning results for Nebo's clients by taking this human-centered approach. Additionally, Lincoln is an active volunteer in the digital marketing community, serving as the Communications Chair for AMA Atlanta. In 2013, she was recognized as AiMA's Rising Star of the Year and TAG Marketing's Search Engine Marketer of the Year. Kimm is a Georgia Tech graduate with an educational background in Management and Marketing.

Scott Finholm

Scott Finholm

Sr Manager Bing Ads Mobile | Microsoft

Joseph Kerschbaum

Account Director | 3Q Digital

Joseph Kerschbaum is Midwest Account Director for 3Q Digital. Joseph is a regular speaker at search and advertising conferences such as SES, SMX, Hero Conf, OMS, and others. His writing on the SEM industry also appears in Search Engine Watch and the 3Q Digital Blog. Joseph is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day."

Alexa Feckanin

Paid Search Strategist | Fathom

Alexa Feckanin is a Paid Search Strategist at Fathom with an extensive background in paid search. A graduate of Cleveland State University, Alexa holds a degree in Business with a focus in Marketing. She has a deep understanding of digital marketing and has worked with clients across several verticals including education, energy, financial services, hospitality and retail. During her career, she has worked on primarily Enterprise clients with a goal of driving awareness, growing businesses through online marketing channels and increasing revenue. Alexa has experience with bid management platforms, project management, ad copy, keyword optimizations and keyword research.

Margot da Cunha

Margot da Cunha

PPC Consultant | WordStream

Diane Pease

Diane Pease

Inbound Marketing Manager | Cisco

April 27-29, 2015  | Portland, OR
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