Your Customer Creation Equation
Speaker, Digital Marketing Expert
Eisenberg Holdings, LLC
VP, Marketing & GM
CEO & Partner
CEO & Co-Founder
Sr. Operations Program Manager
Director of Search Marketing at Home Improvement Leads
Build A Sign
Director of Paid Search
Hanapin Marketing LLC
Customer Acquisition Manager
Bing Advertising Evangelist
Find Me Faster
AimClear Online Blog
Brad specializes in Internet marketing training: training agencies, advertisers, and resellers on PPC, SEO, usability, conversion optimization, and more. He is also an official Google AdWords Seminar Leader. Brad helps companies define, create, sell, and manage their products at scale and deliver value to their clients. An authority on PPC and SEP, Brad has worked as a columnist for Search Engine Land, a Blogger at CertifiedKnowledge.org and a forum moderator at WebMasterWorld.com and Certified Knowledge. Brad is an internationally recognized speaker. He has spoken at such events as adTech, SMX, SES, Afri-Tech, AdWords Seminars for Success, Pubcon, SuperZoo, RHD SME seminars, SEOClass, and many more.
Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. He is the founder of Conversion Sciences, a company that refines websites to get more revenue and leads from existing visitors. He is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist, is an international speaker, columnist and teacher. He is a ClickZ Marketing Expert, columnist at Search Engine Land and Marketing Land and contributor to the Content Marketing Institute. He authors the blog The Conversion Scientist™.
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing.” He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies and the eMetrics Marketing Optimization Summit.
Dave leads client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo! Search Marketing. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, working with leading brands such as Toyota and Acura. David holds an AB/MS in Economics from Stanford and an MBA from UCLA.
David Rodnitzky is founder and CEO of PPC Associates, a position he has held since the Company's inception in 2008. Prior to PPC Associates, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.
James Svoboda is CEO and Managing Partner at WebRanking.com and has been in search marketing since 1999. James is also Co-Founder and Vice President of MnSearch.org, the Minnesota Search Engine Marketing Association, a current contributor to Marketing Land, a member of the Which Test Won advisory board, and frequent host of #PPCchat.
Kevin Lee Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy” has been widely praised.
Founder and EVP at Acquisio, search engine marketing expert with academic background in cognitive science (Ph.D.). Marc was the President of Canalytics, a Business Intelligence Solutions Architect at Komunik, and the e-CRM Manager t March First. A frequent speaker at key industry events around the world, including SES, SMX, Ad:Tech, TFM&A and OMMA, he also contributes thought leadership commentary and bylines on topics like display advertising, SEM, social media and mobile marketing to a variety of top marketing publications, including Advertising Age, AdWeek, iMedia Connection, and Search Engine Watch. Marc started his Internet marketing career in 1996 while studying for his PhD in Cognitive Science, and lives near Montreal where he enjoys fishing in Canadian lakes and rivers on weekends.
Nick Herinckx is a published, tech-savvy online marketing consultant and owner of Obility Consulting, a fast growing online marketing agency focused on helping B2B companies with long sales cycles drive pipeline, increase sales and track marketing's efforts to revenue.
Nick began his career in information technology as a database programmer, but quickly realized that online marketing had the combination of strategy, data and technology he was really passionate about. Nick's past IT experience combined with his passion for marketing allows him to quickly understand complex technology businesses, easily interface with IT teams and quickly learn and adopt new marketing technologies. This has led to his success partnering with high-tech B2B companies to grow their businesses. Nick has worked with companies of all sizes to improve their online marketing programs including Juniper Networks, Marketo, Trend Micro, and Axway.
Paul Corkery is an SMB Operations Program Manager for Search Platform and Tools at Microsoft. He is responsible for representing the platform and tool needs of SMB advertisers to Bing Ads engineering partners. This includes support for customer experiences across Bing Ads Web, Editor, API, and tools like Bing Ads Intelligence (BAI). Paul began his work in paid search at Microsoft 7 years ago when Bing Ads (then adCenter) was launched. After working with Premium Direct, Agency Managed, and API enabled search customers, Paul went on to become the voice of the premium customer segment into Bing Ads engineering. Prior to joining Microsoft and moving to Seattle, Paul worked as an IT Consultant in the Philadelphia/South Jersey area. He holds a Bachelors & Masters of Science in Information Systems Degrees from Drexel University.
Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries, from small home-based businesses to large international concerns. He currently works as the Director of Search Marketing for Home Improvement Leads. He was the Online Marketing Manager for BuildASign.com, the Senior Marketing Associate for UShip.com, an SEM Consultant for Karmaback, INC., the Internet Marketing Assistant for TechSkills and a PPC Specialist at Leverage Marketing. Shawn received his master's degree in Information Studies (concentrating in Information Architecture) from the University of Texas at Austin in May 2011.
Chris is a Product Manager for SearchCenter and Media Optimizer, Adobe's paid search marketing solutions. As a former Team Lead in SearchCenter Consulting, Chris was responsible for implementing advanced bid automation and innovative testing strategies for many of Adobe’s largest and most successful clients. Chris has five years of search engine marketing experience with strategic enterprise accounts across the retail, lead generation, and media engagement industries. His focus on integration between Media Optimizer, SearchCenter, SiteCatalyst, Test&Target, and Insight has revealed new ways to measure and expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies.
Jeff Allen has worked in Internet marketing since 2000. He has led the development of a proprietary email marketing platform, managed over 12 million leads, and led out on two mergers. He now works at Hanapin Marketing as the Account Director and is the leading contributor to their blog PPCHero.com. At Hanapin Jeff works with dozens of accounts that range from mid sized business to billion dollar conglomerates. Jeff has spoken at SES, Hero Conf, Acquisio User Summit and SMX.
Justin currently manages SEOmoz's customer acquisition efforts for SEOmoz PRO (over 20,000 customers and counting) and Moz's other products. He focuses on optimizing performance marketing channels to reach the right target audience for Moz's software at the right time with the right message. From PPC to retargeting, landing page development and CRO, Justin has over 10 years of online marketing experience and a plethora of proven strategies that he's always willing to share.
John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He works with advertisers large & small to provide insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail & Windows to Windows Azure & Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute.
Matthew has been in the PPC industry since 2007, working with over 100 clients across multiple industries to attain profitable ROIs, improved lead generation and better brand awareness. Matthew is also the founder of PPC Chat, a weekly Twitter chat where industry specialists discuss, analyze and debate various PPC topics using the hashtag #ppcchat.
Merry is an account manager at aimClear® specializing in social media marketing, full-contact Facebook advertising & deep demographic research. She was a speaker at the first ever Hero Conference, and she has also presented multiple Search Marketing Now webcasts on Facebook Advertising and presents at aimClear’s® Facebook Marketing Intensive Workshop. Likes the ever-changing dynamics of Internet marketing, brilliant & deep red wine, authentic ethnic food, exotic travel, is sustained by strong coffee & resides along the shores of Lake Superior in beautiful Duluth, MN.
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