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The PPC Conference of the Year

Speakers

Big names and bright minds. Just like you.

Watch this space for updates, sign up to be notified when we make announcements, or view speaker bios below!

We are welcoming back the top 15 highest-rated speakers from 2014 and invited several new speakers to give you a fresh perspective, including:

 

  • Brad Geddes

    Brad Geddes

    Founder

    CertifiedKnowledge

  • Surojit Chatterjee

    Surojit Chatterjee

    Director of Product Management, Mobile Search Advertising and AdSense

    Google

  • Elizabeth Marsten

    Elizabeth Marsten

    VP of Search Marketing

    Portent, Inc.

  • John Gagnon

    John Gagnon

    Bing Advertising Evangelist

    Microsoft

  • Chris Chang

    Chris Chang

    Director, Client Services

    Elite SEM

  • Tim Ash

    Tim Ash

    CEO

    SiteTuners

  • Lauren Frankel

    Lauren Frankel

    PPC Associate

    Seer Interactive

  • Jeff Allen

    Jeff Allen

    President

    Hanapin Marketing

  • Frederick Vallaeys

    Frederick Vallaeys

    CEO

    Optmyzr Inc

  • Lance Loveday

    Lance Loveday

    CEO

    Closed Loop

  • Davis Baker

    Davis Baker

    Lead, Digital Media (PPC)

    Forthea

  • Merry Morud

    Merry Morud

    Social Advertising Director

    aimClear

  • Chris Haleua

    Chris Haleua

    Senior Product Marketing Manager

    Adobe

  • Amanda West-Bookwalter

    Amanda West-Bookwalter

    Senior Account Manager

    Hanapin Marketing

  • Matt Umbro

    Matt Umbro

    Senior Account Manager

    Hanapin Marketing

  • Amy Bishop

    Amy Bishop

    Senior Manager: Audits, Onboarding, Training

    Clix Marketing

  • Jeff Baum

    Jeff Baum

    Associate Director of Paid Search

    Hanapin Marketing

  • Diane Anselmo

    Diane Anselmo

    Senior Account Manager

    Hanapin Marketing

  • Jacob Brown

    Jacob Brown

    Account Manager

    Hanapin Marketing

  • Carrie Albright

    Carrie Albright

    Account Manager

    Hanapin Marketing

  • Oli Gardner

    Oli Gardner

    Co-Founder

    Unbounce

  • Ryan Dobrin

    Ryan Dobrin

    Director of Marketing

    Sylvane

  • John Lee

    John Lee

    Managing Partner

    Clix Marketing

  • Kristina McLane

    Kristina McLane

    Account Manager

    Hanapin Marketing

  • Christi Olson

    Christi Olson

    Director of SEM

    Point It

  • Chris Goward

    Chris Goward

    Founder and CEO

    WiderFunnel

  • Andrew Miller

    Andrew Miller

    President

    Your Search Advisor

  • Sahil Jain

    Sahil Jain

    CEO & Co-founder

    AdStage

  • Eva McKnight

    Eva McKnight

    Content Team Lead

    Formstack

  • Tyler Cook

    Tyler Cook

    Digital Media Marketing Specialist

    Formstack

  • Timothy Davis

    Timothy Davis

    Digital Marketing Manager

    SoftLayer an IBM Company

  • Megan Ginecki

    Megan Ginecki

    Senior Paid Search Account Manager

    Empire Covers

  • Andrew Goodman

    Andrew Goodman

    President

    Page Zero Media

  • Ashleigh Bunn

    Ashleigh Bunn

    Director, Digital Analytics

    American Cancer Society

  • Margot da Cunha

    Margot da Cunha

    PPC Consultant

    WordStream

  • Manny Rivas

    Manny Rivas

    Online Advertising Director

    aimClear

  • Diane Pease

    Diane Pease

    Inbound Marketing Manager

    Cisco

  • Steve Hammer

    Steve Hammer

    President

    RankHammer

  • Scott Finholm

    Scott Finholm

    Sr Manager Bing Ads Mobile

    Microsoft

  • Kimm Lincoln

    Kimm Lincoln

    VP, Digital Marketing

    Nebo

  • Larry Kim

    Larry Kim

    Founder

    WordStream

  • Heather Cooan

    Heather Cooan

    Manager, Paid Advertising

    Infusionsoft

  • Wijnand Meijer

    Wijnand Meijer

    Quality & Learning Manager

    iProspect

  • Lauryan Feijen

    Lauryan Feijen

    Online Advertising Strategist

    iProspect

  • Mike Olson

    Mike Olson

    Director of Online Experience

    Beachbody

  • Joel Harvey

    Joel Harvey

    Conversion Scientist

    Conversion Scientists

  • Bryan Minor

    Bryan Minor

    Chief Scientist

    Acquisio

  • Katy Tonkin

    Katy Tonkin

    Director of International Paid Search

    Point It

  • David Barton

    David Barton

    Digital Performance Media Manager

    Turner Broadcasting System, Inc.

  • Mat Rider

    Mat Rider

    Head of Social Media

    DocuSign

  • Kayla Hiller

    Kayla Hiller

    Digital Analyst

    Kre8 Media

  • Drew Karges

    Drew Karges

    PPC Lead

    Kanetix Ltd

  • Joseph Kerschbaum

    Joseph Kerschbaum

    Account Director

    3Q Digital

  • Brian Massey

    Brian Massey

    Conversion Scientist

    Conversion Sciences

  • Elizabeth Laird

    Elizabeth Laird

    Director of Paid Search Marketing

    ShopAtHome.com

  • Alexa Feckanin

    Alexa Feckanin

    Paid Search Strategist

    Fathom

  • Jamie Smith

    Jamie Smith

    VP of Growth

    iSpionage.com

  • Esther Hwang

    Esther Hwang

    Acquisition Marketing Manager

    Dollar Shave Club

Brad Geddes

Founder | CertifiedKnowledge

Brad specializes in Internet marketing training: training agencies, advertisers, and resellers on PPC, SEO, usability, conversion optimization, and more. He is also an official Google AdWords Seminar Leader. Brad helps companies define, create, sell, and manage their products at scale and deliver value to their clients. An authority on PPC and SEP, Brad has worked as a columnist for Search Engine Land, a Blogger at CertifiedKnowledge.org and a forum moderator at WebMasterWorld.com and Certified Knowledge. Brad is an internationally recognized speaker. He has spoken at such events as adTech, SMX, SES, Afri-Tech, AdWords Seminars for Success, Pubcon, SuperZoo, RHD SME seminars, SEOClass, and many more.

Surojit Chatterjee

Surojit Chatterjee

Director of Product Management, Mobile Search Advertising and AdSense | Google

Surojit Chatterjee heads Product Management for Mobile Search Advertising and AdSense for Search at Google. Previously, Surojit led payment products for Google in Asia Pacific region and mobile products for Google India. Prior to Google, Surojit worked as a Senior Product Manager at Symantec Corporation and as senior engineer in Oracle and IBM. Surojit has an MBA from MIT Sloan School of Management, a B. Tech in Computer Science from IIT Kharagpur and an MS in Computer Science from SUNY at Buffalo. Surojit has 24 granted US patents to his name.

Elizabeth Marsten

VP of Search Marketing | Portent, Inc.

Back in 2006, when Portent Inc. hired Elizabeth Marsten as a Pay Per Click strategist, she thought she was entering the exciting world of paperclip marketing. A Google search for "pay per clip" quickly dispelled this notion. Since then, Elizabeth has become Portent's foremost PPC and search marketing strategist and serves as the VP of Search Marketing. Elizabeth supervises the PPC, SEO and social media teams at Portent. Elizabeth is a Google Certified Individual, a Bing Ads Accredited Professional and the co-author of Wiley Publishing's "Web Marketing All-in-One for Dummies." (Check out book 4 of 8: Online Advertising and Pay-Per-Click.) She has also written a set of eBooks on PPC for Small Business as well as being a regular on the Portent blog. Elizabeth is honored to be able to share what she's learned at conferences across the country. In her spare time, she likes to practice Kendo, a Japanese martial art.

John Gagnon

Bing Advertising Evangelist | Microsoft

John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He works with advertisers large & small to provide insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail & Windows to Windows Azure & Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network.

Chris Chang

Director, Client Services | Elite SEM

Chris Chang is the Director of Client Services at Elite SEM. He has over 8 years of experience in internet marketing, focusing on paid search & emerging paid media (mobile user acquisition, paid social and display). During his time in the space he has had the opportunity to work both on the platform side (at SearchRev/AQKA) managing agency relationships as well as on the agency side executing and creating the marketing strategy for a wide array of clients. Some of the clients he’s overseen in include ideel, Tripit, Pandora Radio, Scout by Telenav, JackThreads, LifeShield and NetZero.


Chris' passion lies in developing the holistic digital marketing picture & strategy for clients. He currently resides in San Francisco and has spent his entire life living on the best coast in California. When not focused on digital advertising you can find him glued to the TV during football season, traveling the world with his wonderful wife, and riding his bike through the city.

Tim Ash

CEO | SiteTuners

Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. Tim has helped a number of major US and international brands to develop successful web-based initiatives for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, and Intuit. Tim is a highly-regarded keynote speaker and presenter at industry conferences worldwide. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications.

Lauren Frankel

PPC Associate | Seer Interactive

Lauren brings several years of experience developing dynamic PPC strategies that help companies exceed their marketing goals. A passionate digital marketer, Lauren focuses on improving the internet experience of her clients and their customers. She drives extremely strong results on a daily basis and continues to see success with clients across all verticals, including helping clients continually achieve record months.

When she’s not wowing clients, Lauren is involved in bettering the culture of Seer by planning events and encouraging community involvement. Outside of Seer, she spends her time running, playing with her dog and exploring the city.

Jeff Allen

President | Hanapin Marketing

Jeff Allen has worked in digital advertising since 2000. He currently manages Hanapin Marketing's services department where he leads the digital advertising services department, manages key client relationships, and manages department heads (sales, marketing, engineering). He's held accountable for revenue growth, profit margins, new sales, revenue churn, cost management, and client satisfaction. Results include winning Employer of the Year 2 times, making the Inc 5000 list, and winning medium sized business of the year in 2014.

Frederick Vallaeys

CEO | Optmyzr Inc

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor, the one that acquired Urchin (now Google Analytics) and one that started conversion tracking. He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords”, and “Quality Score in High Definition”. Today he is the cofounder and CEO of Optmyzr, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

Lance Loveday

CEO | Closed Loop

As Closed Loop CEO and founder, Lance helps organizations leverage user experience to maximize strategic advantage-especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There's always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers. With Sandra Niehaus, Lance cowrote the breakout business strategy book Web Design for ROI . His educational background includes an exploratory tour of law school, preceded by a BS in Managerial Economics from UC Davis. Lance, his wife Courtney, and their three children live in Northern California, where he enjoys reading and cycling. Luckily, he has zero plans to abandon Closed Loop in hopes of winning the Tour de France.

Davis Baker

Lead, Digital Media (PPC) | Forthea

Davis is the PPC Team Lead at Forthea Interactive. As a Google Adwords, Analytics and Bing certified PPC veteran of seven years, he employs creative and analytical solutions to solve clients’ biggest digital problems. He enjoys studying the work of ad legends Ogilvy, Burnett, Trott, Abbot & McElligot and finding ways to apply their ideals to digital advertising.

Outside of the office, you can find Davis running, camping/hiking, riding his dirt bike, or trying to make the perfect cup of coffee (freshly ground and brewed with a French press. Anything less just won’t cut it).

Merry Morud

Social Advertising Director | aimClear

Merry is the Social Advertising Director at aimClear® specializing in social media marketing, full-contact Facebook advertising & deep demographic research. She was a speaker at the first ever Hero Conference, and she has also presented multiple Search Marketing Now webcasts on Facebook Advertising and presents at aimClear’s® Facebook Marketing Intensive Workshop. Likes the ever-changing dynamics of Internet marketing, brilliant & deep red wine, authentic ethnic food, exotic travel, is sustained by strong coffee & resides along the shores of Lake Superior in beautiful Duluth, MN.

Chris Haleua

Senior Product Marketing Manager | Adobe

Chris Haleua is Senior Product Marketing Manager for Adobe Media Optimizer. As a former SearchCenter Product Manager & Team Lead in Omniture Consulting, Chris was responsible for implementing advanced bid automation & testing strategies for many of Adobe’s largest and most successful advertising clients. He has over seven years of SEM experience with strategic enterprise accounts across the retail, lead generation, & media industries. His focus on integration between Adobe Analytics, Audience Manager, & Media Optimizer has revealed new ways to measure & expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies.

Amanda West-Bookwalter

Senior Account Manager | Hanapin Marketing

After graduating from Indiana University and reluctantly turning down a job at PETA, Amanda started her career in 2009 on the business management side of an e-commerce company selling costumes and lingerie. Finding herself more interested in the marketing side of the business, she jumped on the chance to transition to Hanapin Marketing in 2011 as an Account Manager. She's since moved to the Senior Account Manager role, presented at three different digital marketing conferences, and began managing Hanapin's Small Business program. Though, she still works on enterprise-level clients as well. She enjoys writing for PPC Hero, testing paid search innovations, digging into data over coffee, and nerding out with colleagues.

Matt Umbro

Senior Account Manager | Hanapin Marketing

Matt is a Senior Account Manager in charge of Community at Hanapin Marketing. With eight years of PPC experience, Matt specializes in eCommerce PPC and client relations, while also overseeing content production for PPC Hero. He is also the founder of PPCChat, a weekly Twitter chat where industry specialists discuss, analyze and debate various PPC topics using the hashtag #PPCChat.

Amy Bishop

Senior Manager: Audits, Onboarding, Training | Clix Marketing

Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortunue 500 and global organizations. Amy’s expertise includes ecommerce, lead generation and localized site-to-store strategies.

In addition to digital media management, Amy’s roles have included responsibilities in team management, training, blogging, new business and project efficiency.

Outside of work, Amy enjoys traveling, trying new foods, and just about anything that makes her laugh.

Jeff Baum

Associate Director of Paid Search | Hanapin Marketing

Jeff is a seasoned PPC advertising professional with Hanapin Marketing, the agency behind PPC Hero. He has a 11 year track record of success in digital advertising, and he has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month.

Diane Anselmo

Senior Account Manager | Hanapin Marketing

A pioneer in the search engine marketing industry, Diane Anselmo is a seasoned marketing professional who had the unique opportunity to learn the search engine marketing industry as it was evolving. With over eleven years experience in the search engine marketing field, Diane has developed and managed search engine strategy, campaign creation and analysis, cultivating it to success.

Jacob Brown

Account Manager | Hanapin Marketing

Jacob Brown has been in the Paid Search industry for 2+ years. He has split his time in Paid Search working in-house at an electronic components company and working at Hanapin Marketing. Jacob has dealt with multiple types of clients ranging from College Education to Consignment Stores.

Jacob is currently an Account Manager at Hanapin Marketing, and also helps run the monthly on-going training program at Hanapin Marketing to ensure all employees at Hanapin are learning new things from all team members. He also writes on the famous PPC Hero blog, where his focus is usually on Excel tactics used for PPC.

Bringing new ideas to the table, utilizing Excel for Paid Search, implementing bidding strategies, and structuring accounts are a few areas where Jacob has specialized in throughout his Paid Search career, and he has helped turn around PPC accounts in the process.

Carrie Albright

Account Manager | Hanapin Marketing

Carrie is a senior account manager at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. As a primary contributor to PPCHero, as well as author for Search Engine Land and the SEM Post, Carrie enjoys any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered in the PPC industry. She is a frequent webinar host, teaming up with partners such as Larry Kim, Robert Brady, Google, and Moz. Additionally, Carrie was a dual presenter at Hero Conf 2014, and most recently spoke at SMX East 2014 on the topic of creating and testing ad copy.

Oli Gardner

Co-Founder | Unbounce

Oli has seen more landing pages than anyone on the planet. He coined the term Conversion Centered Design, authoring the marketing theory behind its 7 principles. At Unbounce, he lives in front of a 40ft whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences. His disdain for marketers that send PPC traffic to a homepage is legendary. When not trying to rewire conversion methodology, Oli spends time mulling ideas like legally changing his name to "Landing Page" to garner extra SEO love from his guest post byline, and was recently named "The 2014 marketer to watch", in the under 42 category, by his mother

Ryan Dobrin

Director of Marketing | Sylvane

Ryan Dobrin got his degree in Marketing from the University of Georgia and began his career shortly after in a traditional brand marketing role. In 2012, he joined Sylvane, a leading online retailer of home air treatment products and appliances, as an in-house PPC and CSE account manager. Ryan is now the Director of Marketing at Sylvane, and is focused on driving qualified traffic and sales to the site through traditional and non-traditional marketing channels. In his free time, he likes attending sporting events and concerts and spending time with his wife and dog.

John Lee

Managing Partner | Clix Marketing

John Lee is a search marketing professional with experience in PPC, display advertising, social advertising, SEO and analytics. He is a Managing Partner at Clix Marketing and has been in the search industry since 2006. John is a regular contributor to Search Engine Watch, The SEM Post, Acquisio Blog and the Clix Marketing Blog. In addition to his writing, John has been a speaker at SMX, ClickZ Live, HeroConf and the State of Search conference.

Kristina McLane

Account Manager | Hanapin Marketing

Kristina is a geek, especially for PPC. She joined Hanapin Marketing in 2013 as an account manager and has since become a regular author on PPCHero, their renowned paid search blog. She also has monthly posts featured on FBPPC, which has proven to be a great outlet to talk about all things Facebook – one of her particular paid search passions. While specializing in social advertising and audience modeling, Kristina’s expertise expands across many industries – insurance, travel, publishing, IT and human resources. She loves data, pivot tables, A/B testing and the human element of paid search.

Christi Olson

Director of SEM | Point It

Christi is the Director of Search Engine Marketing for Point It, one of the Pacific Northwest’s largest independent search marketing agencies. Christi has more than 10 years of experience developing and managing digital marketing campaigns with an emphasis on paid search, organic search, comparison shopping and analytics. Prior to her role at Point It, Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc and Microsoft. Christi is a graduate of the University of Idaho (go Vandals!) with a degree in Marketing. When she isn’t geeking out she can be found running, knitting, hanging out with her Pug and Schnauzer, or brewing beer with her husband Jason.

Chris Goward

Founder and CEO | WiderFunnel

 

Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model™ and WiderFunnel System™, conversion optimization strategies that consistently lift results for leading companies – such as Electronic Arts, ebay, Google, Magento, 1-800 Flowers and BuildDirect.com.

 

He wrote the book, "You Should Test That," which redefined conversion optimization and shows how to create dramatic business improvements.

 

Andrew Miller

President | Your Search Advisor

Like you, Andrew lives, breathes, and tweets PPC. Is it the intrigue and danger? Or is it just the expressions of awe on friends’ faces when he tries (yet again) to explain what he does for a living?

Andrew has honed a pragmatic approach to PPC that emphasizes results, testing, and transparency for clients in the the lead generation and e-commerce industries.

As the Founder and President of Your Search Advisor, Andrew oversees strategic development, process improvement, and training. When he is not buying clicks, Andrew can be found tending to his backyard chickens or exploring the great outdoors.

Sahil Jain

CEO & Co-founder | AdStage

Sahil Jain is the CEO and co-founder of AdStage, an all-in-one advertising platform that helps marketers create, manage, and optimize campaigns across search and social ad networks. Sahil co-founded his first company, Y-Combinator & SV Angel backed Trigger.io, at 20. He dropped out of UC Berkeley at 19 to join AOL Corporate Development and dropped out of High School at 17 to join Yahoo! Mobile. Prior to that, Sahil worked in the professional video game industry. He’s spoken at leading advertising and business conferences, such as Advertising Week, Ad:Tech, and many others.

Eva McKnight

Content Team Lead | Formstack

Eva McKnight is the Content Team Lead at Formstack, a leading online form and conversion software. Eva plans and facilitates lead-generating content projects for Formstack's marketing team, including research reports, webinar slides, and web copy. Since joining the team in May 2012, Eva has helped Formstack grow its social media and PR presences, including features in Inc., Huffington Post, and Entrepreneur. She has previously spoken at Go Inbound Marketing 2014, as well as local Indianapolis Meetup groups. Eva's hobbies include cats, beer, camping and avoiding cooking.

Tyler Cook

Tyler Cook

Digital Media Marketing Specialist | Formstack

Tyler Cook is the Digital Marketing Specialist for Formstack. Tyler works alongside the content team to develop promotional and lead generation campaigns. Prior to joining formstack in July of 2014, Tyler worked as the digital marketing manager for a firm in Indiana, building campaigns for Big 10 universities, crowded industries such as investing, and low-margin industries such as industrial product and materials. Alongside his passions for Pay-Per-Click marketing, Tyler enjoys the finer things in life; inbox zero, marketing automation, and the Python programing language.

Timothy Davis

Timothy Davis

Digital Marketing Manager | SoftLayer an IBM Company

Whether it’s a blog, website, newsletter, social media or paid media, Timothy has amazed his clients by this ability to increase revenue while decreasing costs across the board. Timothy has a proven track record of making the impossible possible with onsite and offsite optimization for some of the most well-known brands in the world, including: Hotels.com, Pepsi, Las Vegas CVB, Classes & Careers, Dallas Cowboys, Protect America and Cinsay. Timothy now works for IBM moving them into the future with online marketing in their cloud department. Timothy’s goal is to make everything efficient and effective as possible.

Megan Ginecki

Senior Paid Search Account Manager | Empire Covers

Megan brings several years experience managing paid search campaigns, as well as a unique perspective having worked both in an agency and in-house setting. She thrives on helping her clients run efficient and effective campaigns, and loves encouraging them to test out of the box ideas. Her expertise runs across numerous verticals, and she has worked with both large & small budgets as well as foreign language campaigns.

Megan also loves sharing her knowledge with future paid search marketers, and has been actively involved in mentoring students within the Penn State Google Online Marketing Challenge.

Andrew Goodman

President | Page Zero Media

Andrew is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients' PPC campaigns; offers organic search "Findability" from SEO audit through content strategy; display advertising, and related growth strategies. Andrew has been presenting original material on search marketing at many of the leading digital marketing conferences both at home and abroad since 2002. He is author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and a co-founder of HomeStars. His current home improvement project is like a Swedish man cave circa 1955. It includes a large cylindrical skylight.

Ashleigh Bunn

Director, Digital Analytics | American Cancer Society

With nearly 10 years of digital marketing and analytics expertise, Ashleigh Bunn currently maintains the integrity of digital data for the American Cancer Society. Throughout her results focused career, Ashleigh has developed and deployed digital marketing strategies for a variety of clients from diverse verticals. A self-proclaimed lifelong learner, Ashleigh has a passion for people and culture. She’s been fortunate enough to translate her anthropological enthusiasm into tour guiding in her local communities. And sometimes, just sometimes, she lets her husband and 4 small children tag along!

Margot da Cunha

PPC Consultant | WordStream

Margot da Cunha is a WordStream vertical content marketing specialist with a background in paid search, social media and creating phenomenal content. She is responsible for delighting leads and customers with thorough analysis of PPC campaigns across a range of industries, as well as conducting on-going paid search research and staying ahead of the digital marketing game. As part of the thought leadership team at WordStream she enjoys writing engaging stories and sharing insights and ideas with others in the industry.

Manny Rivas

Online Advertising Director | aimClear

Manny Rivas is VP of Account Management at aimClear®. His areas of expertise include Pay per click (PPC), analytics, online journalism, demographic research and all-things YouTube. In addition to writing for aimClear blog, Manny has contributed to SearchEngineWatch and SearchEngineLand. He has spoken about YouTube, PPC, Facebook & Linkedin at national and international industry conferences.

Manny's client work includes YouTube production for Siemens, Firestone, multiple (cherished) American food brands, video contest production for the academic sector of The Washington Post company, and a variety of both local and international companies ranging from hospitals to .edu sites, B2B and travel.

Diane Pease

Inbound Marketing Manager | Cisco

Diane is an Inbound Marketing Manager for Cisco, and has been in online and traditional marketing for over 25 years. She has expertise in SEO, social and traditional marketing, but her primary specialty is paid search and analytics. In addition to online marketing, she has extensive experience in project management, process workflow, and business process engineering.

Diane has worked with many marquis clients including Lowes Home Improvement, Sirius, ULTA Cosmetics, Glaxo Smith-Kline and Accenture. She focuses on providing clients with solid paid search strategies and seamless campaign execution.

Diane is also a monthly contributor to Search Engine Watch, SEMRush and ASPE. She is a speaker at SES, ClickZLive, SMX, Internet Summit and Digital Marketing for Business (DMFB).

Steve Hammer

President | RankHammer

Steve Hammer is President and co-founder of RankHammer, a full service search marketing agency. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries often exceeding growth rates in excess of 50% per year. Prior to RankHammer, Steve held a number of exemplary positions including Director of Search Marketing for ACE Cash Express, General Manager for Stir, and a practicing Chemical Engineer for BASF. He holds a MBA from the prestigious Kellogg School of Management. Steve is very active in the Dallas and Search Marketing community, as a former VP on the DFWSEM. He has spoken at numerous meetings and conferences including SES, SMX, State of Search, Pubcon, and Interactive Insights Summit.

Scott Finholm

Sr Manager Bing Ads Mobile | Microsoft

With 14 years in digital marketing and 10 in search Scott Finholm has been in SEM since its earliest stages. As the Senior Manager for Bing Ads Mobile, Scott is now tasked with telling the mobile search story to Microsoft’s premium advertisers, teaching them how to take advantage of mobile and maximize its impact on their businesses. During his career he’s worked with everyone from global brands to large agencies down to the smallest of local businesses both at Microsoft and previously at Marchex, InfoSpace and Go2Net. Scott received his BA in Management Information Systems from Southern Methodist University.

Kimm Lincoln

VP, Digital Marketing | Nebo

As Vice President of Digital Marketing at Nebo, Kimm is responsible for guiding the overall digital marketing strategies and delivering results for Nebo's clients. Under her leadership, she has redefined Nebo's digital marketing offerings by focusing on how digital marketing can reach the audience in all stages of their buyer journey. She has produced award-winning results for Nebo's clients by taking this human-centered approach. Additionally, Lincoln is an active volunteer in the digital marketing community, serving as the Communications Chair for AMA Atlanta. In 2013, she was recognized as AiMA's Rising Star of the Year and TAG Marketing's Search Engine Marketer of the Year. Kimm is a Georgia Tech graduate with an educational background in Management and Marketing.

Larry Kim

Founder | WordStream

Larry Kim is the founder of WordStream, a search marketing software provider in Boston, managing approximately a half-Billion in annual ad spend across thousands of customers. He regularly shares his PPC advice with over a million monthly visitors at the WordStream Blog and is a top contributor for publications including Inc.com, Search Engine Land, Search Engine Journal and Social Media Today.

Larry has keynoted and spoken at nearly a hundred conferences in the last few years, including INBOUND, SMX, ClickZ/SES, Pubcon, Search Insider Summit, PPC Hero Conference, SEMPDX, etc. He was the "Most Influential PPC Expert" for 2013 and 2014 by PPC Hero Blog and marketing agency 3Q Digital.

Heather Cooan

Manager, Paid Advertising | Infusionsoft

Heather is Manager, Paid Advertising at Infusionsoft. Heather writes, consults, and speaks in the areas of digital advertising, search engine marketing, social media marketing, and analytics. 2011). Heather has contributed to many publications on the same topics and served as a technical editor of Google AdWords – Managing Your Advertising Program (O’Reilly Media, 2011). Heather has built her expertise in advertising for over a decade with brands like Google, digital intelligence firm Cardinal Path, and search and social advertising firm Clix Marketing.

Wijnand Meijer

Quality & Learning Manager | iProspect

Wijnand Meijer has been involved in online communication for more than 15 years. After starting out with web design in the late 1990's, PPC caught his attention in 2006 and he has been managing campaigns and advising advertisers ever since.

Since joining iProspect in 2009, he has been consultant, strategist and currently works as team manager. His main focus is to continuously increase the quality and knowledge levels at the Dutch office. He’s also part of the global iProspect Paid Search Service Leadership Group to improve the paid search offering internationally as well.

Over the years, Wijnand has managed several millions of PPC budget and has been featured in PPC Hero, Certified Knowledge and several leading Dutch blogs.

Lauryan Feijen

Online Advertising Strategist | iProspect

At iProspect Lauryan is part of team 'Quality & Learning', responsible for educating and coaching all PPC consultants. Lauryan is always looking for ways to improve knowledge sharing and skill development of all consultants.

With a strong affinity for programming (HTML, CSS, Javascript) and number crunching (Excel) this also means figuring out if tasks can be simplified or automated to make more time available for strategy. Other current projects include setting up both an internal and external training business, auditing PPC accounts, assisting in pitches and guiding the onboarding of new clients.

Mike Olson

Mike Olson

Director of Online Experience | Beachbody

Mike Olson is the Director of Online experience for Beachbody, bringing nearly two decades of usability testing and conversion optimization to the role. Mike started his career curiously, as a touring musician for an a cappella group, and has the unique distinction of being the only person he knows who has mooned Oprah Winfrey, albeit accidentally. Mike is active in the online conversion community, regularly speaking, writing, and teaching on the topics of human factors, user optimization, and conversion and finding elegant solutions for the same.

Joel Harvey

Conversion Scientist | Conversion Scientists

Joel is a seasoned digital marketing executive and entrepreneur with an 13 year background in executing complex optimization engagements. As a Managing Partner at Conversion Sciences, he and his team design and run hundreds of tests per year. He asks why a lot, challenges assumptions, laughs loud and constantly reaches for the next level of results. Or, in other words, he loves to win.

Bryan Minor

Chief Scientist | Acquisio

Bryan Minor is our resident rocket scientist and Internet advertising algorithm expert. With a PhD in Physics from the Air Force Institute of Technology, he is the founder of ScienceOps for algorithm development and is credited with developing Acquisio’s BBM system and AdMetrica. He worked with DARPA (Defense Advanced Research Project Agency) on space physics nuclear threat mitigation and with leading flight biotech firms (Merck, Pfizer, ABI and more) before focusing on Internet advertising optimization. When not pondering the world of algorithms he likes to read, hike, ski and fly fish.

Katy Tonkin

Katy Tonkin

Director of International Paid Search | Point It

Katy serves as a Director of International Paid Search for Point It in Seattle. She has 5 years of digital marketing experience at Point It and prior to working in digital marketing, she was an enterprise IT project manager, leading global business process outsourcing initiatives. Currently, Katy leads a team of 20 at Point It running performance driven PPC in over 50 countries, 25 localized languages, across many global search engines, in excess of $40MM in media per year. She’s most passionate about fostering great teams, applying lean tactics to build efficient and scalable digital programs for her clients.

David Barton

Digital Performance Media Manager | Turner Broadcasting System, Inc.

David Barton is the Search Manager at Turner Broadcasting, where he is responsible for the day to day management of external SEM agency, competitive monitoring, tracking of search efforts and reporting/analysis of paid search results. David graduated with honors from the University of Georgia, with a bachelor's of business administration in marketing and a certificate in music business. Prior to joining Turner, he worked at Medium Blue, where he was responsible for managing the agency's 12 person production team, managing the relationship with the agency's largest client and developing and managing paid search engine marketing campaigns for more than 35 clients. Prior to joining Medium Blue, he worked as a search engine marketing specialist at Nuesoft Technologies, where he was responsible for coordinating Nuesoft's online marketing programs, analyzing and interpreting marketing and sales data and coordinating logistics of the trade show programs.

Mat Rider

Head of Social Media | DocuSign

Mat is a senior level social media strategist experienced in leading corporate marketing organizations of every size, industry and geography to results on time and within budget. He is a respected leader who has directed, coached and developed teams of up to twenty marketing professionals, including strategy, research & development, program development, multimedia design, product launch, campaign execution and management, and measurement. Mat is adept at conceptualizing, activating and amplifying marketing campaigns to effectively build brands, deliver record setting levels of audience engagement, and drive sales pipeline.

Kayla Hiller

Kayla Hiller

Digital Analyst | Kre8 Media

Kayla joined Kre8 Media in 2013 after gaining valuable experience in Search Marketing as an in house Digital Analyst where she managed all digital media and analytics, owned the development of multichannel attribution, and maintained operating processes for the digital marketing department. During her first year with Kre8 Kayla designed and implemented a system to attribute immediate web traffic related to specific TV airings.

Most recently Kayla has joined the agency side of digital analytics to drive and own multichannel attribution and cross channel analysis. Kayla works closely with the search marketing strategists on driving testing strategies across multiple lines of business.

Drew Karges

Drew Karges

PPC Lead | Kanetix Ltd

Drew Karges is a plaid-clad Canuck. He is a self-proclaimed "PPC Renaissance man," who continually strives for the perfect Adwords/Bing account structure. Although he knows that structure and tracking are the foundation of PPC technique, he maintains that creativity ultimately elevates brands. Drew has worked with numerous startups, SMBs, and multinationals across Canada, the US and the UK. From colleges, to organic skincare, to European department stores, and even an insurance company -- no AdWords account is left unturned. Drew is excited to be presenting his PPC structure methodology at Hero Conf this spring; and promises to leave the Canadian climate behind.

Joseph Kerschbaum

Account Director | 3Q Digital

Joseph Kerschbaum is Midwest Account Director for 3Q Digital. Joseph is a regular speaker at search and advertising conferences such as SES, SMX, Hero Conf, OMS, and others. His writing on the SEM industry also appears in Search Engine Watch and the 3Q Digital Blog. Joseph is co-author of the Wiley/Sybex book, “Pay-Per-Click SEM: One Hour a Day."

Brian Massey

Conversion Scientist | Conversion Sciences

Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. He is the founder of Conversion Sciences, a company that refines websites to get more revenue and leads from existing visitors. He is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist, is an international speaker, columnist and teacher. He is a ClickZ Marketing Expert, columnist at Search Engine Land and Marketing Land and contributor to the Content Marketing Institute. He authors the blog The Conversion Scientist™.
 

Elizabeth Laird

Elizabeth Laird

Director of Paid Search Marketing | ShopAtHome.com

Elizabeth is a data-driven marketer with over seven years’ experience in the industry. She has managed large-scale paid search and display accounts for both lead generation and e-commerce programs. She currently serves as the Director of Paid Media focusing on new customer acquisition for ShopAtHome.com in Denver, Colorado. Elizabeth holds a Bachelor of Arts in Mathematics and Art History from the University of Kansas.

Alexa Feckanin

Paid Search Strategist | Fathom

Alexa Feckanin has been in the Paid Search space for 4+ years. She is currently a Paid Search Strategist at Fathom but also helps with business development and training new team members. She has a deep understanding of digital marketing and has worked with clients across several verticals including education, energy, financial services, hospitality and retail. During her career, she has worked on primarily Enterprise clients with a goal of driving awareness, growing businesses through online marketing channels and increasing revenue.

Jamie Smith

VP of Growth | iSpionage.com

Esther Hwang

Esther Hwang

Acquisition Marketing Manager | Dollar Shave Club

April 27-29, 2015  | Portland, OR
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