Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a full-service digital marketing agency founded in 2000, focusing on SEM and display ads. Clients include Direct Energy, Nuts.com, Wave Accounting, and Postmedia Digital.

Andrew is author of Winning Results with Google AdWords (2nd ed., 2008,), writes a regular column for ClickZ, and maintains a streak of speaking at every SES conference in North America since 2002 (40 and counting). In his spare time, he enjoys hiking at the Fundy Trail Parkway near St. Martins, New Brunswick. Also in his spare time, he is a co-founder and director of HomeStars, a startup in the consumer reviews space.

Follow on Twitter @andrew_goodman

Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Follow on Twitter @bgtheory

My name is Charles Meyer and I am the Business Development Director here at 7Search.com. I have worked in Search Engine Marketing and PPC specifically for over 10 years. I have had the opportunity to work on the Business Development side as well as the Advertising side of this business and continue to work with many of the large Brands as well as Interactive Agencies in this space. Search is a passion for me and the success of my Clients is how I measure my own personal success. This is why the PPC Hero Conference is an event that I could not pass up. Let's talk Search and all learn together!

After 6 years in various roles with 7search.com, it is safe to say that Cleofe is successfully surviving the 2nd tier of paid search. Between balancing expectations & optimizing campaigns to succeed, he has come to find that, while established SEM practices help, utlizing the 2nd tier provides a unique challenge for many when things get kind of hairy.

Through AskPPCBlog, Cleofe been able to establish a solid Social Media presence on Twitter (@askppc), Facebook(facebook.com/askppc), Google+, Quora and more! Initially launched as a way to branch away from 7search-related conversation, the knowledge gained has helped Cleofe to provide suggestions to the 7Search team for improvements that work for all marketers.

Cleofe is definitely looking forward to learning more from everyone here at Hero Conf!

Crystal Anderson spearheads the Paid Search division at SEER Interactive (www.SEERinteractive.com), an Analytics-first Search Agency. Over the past 6 years, she has focused on strategically using PPC as a means to drive leads and sales for various businesses across various industries, from B2B and Education, to E-commerce and Entertainment. She has managed international PPC accounts across multiple platforms (Adwords, adCenter, 7Search, Facebook, LinkedIn, SuperPages, Marchex, Looksmart, Ask, etc), with budgets ranging from a few thousand dollars to six figures monthly. Prior to focusing solely on PPC, she also manged SEO projects at SEER.

Prior to joining SEER, she worked at an International Media Agency as the VP of Business development, where her main focus was to develop and manage international advertising campaigns, including PPC and media. Additionally she was responsible for building strategic business alliances with companies and agencies worldwide.

You can follow Crystal on Twitter: @CrystalA

As a member of the Google agency team, Elizabeth Burkholder focuses on developing partnerships with independent Search Engine Marketing firms (SEMs). Elizabeth has been at Google since 2007 during which time she has worked with a variety of SEMs and media agencies, contributed to agency education efforts and did a brief stint at Google Copenhagen working with the Nordic Agency Team. Elizabeth earned her bachelor’s degree in history from Davidson College.

Back in 2006, when Portent Inc. hired Elizabeth Marsten as a Pay Per Click strategist, she thought she was entering the exciting world of paperclip marketing. A Google search for "pay per clip" quickly dispelled this notion.

Since then, Elizabeth has become Portent's foremost PPC and search marketing strategist.

After earning a BA in English Literature from the University of Washington, Elizabeth ditched everyone's favorite Plan A (law school) and roamed about as a temp and admin employee before joining Portent. As the Director of Search Marketing, Elizabeth supervises the PPC, SEO, copy, link and social media teams at Portent, along with managing her own select client load.

Elizabeth is a Google Certified Individual, an adCenter Accredited Professional and the co-author of Wiley Publishing's "Web Marketing All-in-One for Dummies." (Check out book 4 of 8: Online Advertising and Pay-Per-Click.) She has also written a set of eBooks on PPC for Small Business as well as posting on the Portent blog.

Elizabeth is honored to be able to share what she's learned at conferences across the country. In her spare time, she likes to practice Kendo, a Japanese martial art.

With 11 years of Internet marketing experience, Jeff has worked with Hanapin's enterprise level clients to decrease cost per lead, increase market share, and increase the overall profitability of their PPC marketing efforts. He works with Hanapin's largest clients, whose combined monthly PPC spends are well in excess of six figures. Prior to working at Hanapin, he was an equity partner at a competing PPC agency. He ran their highest spending and best performing accounts.

Follow on Twitter @jeffallenUT