Founder, SEM Strategy Consultant | Big Click Co.
Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally-recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., Lisa works with companies and agencies of all sizes to integrate PPC advertising into online media strategies for brand promotion, demand generation, and customer acquisition. Lisa has led strategy and management on hundreds of paid advertising accounts for search engines (Google AdWords and Bing Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans seventeen years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC, mobile, retargeting and many other online marketing topics in podcasts and webinars. She has also spoken at numerous leading industry conferences, including Pubcon, ClickZ Live, SES, OMS, MIMA, HeroConf, and SMX, as well as training events. Lisa also shares her expertise on digital marketing and paid search advertising as a columnist for TheSEMPost, ClickZ and Search Engine Watch.