Speaker, Digital Marketing Expert
Eisenberg Holdings, LLC
Bing Advertising Evangelist
Director of Paid Search
Senior Supervisor of Paid Search
Paid Search Program Manager
VP of Search Marketing
Online Customer Acquisition Manager
Global Paid Search Advisor
CEO & Co-Founder
Sr. Operations Program Manager
Turner Broadcasting System, Inc.
Senior Account Manager
Senior Online Advertising Specialist
Co-Founder & Creative Director
VP Marketing and Business Development
Senior Product Consultant
Director of Search Engine Marketing
Search Engine Marketing Manager
President, Chief Search Artist
Be Found Online
Founder and CEO
Head of O-Force
Director of Customer Acquisition
One Click Ventures
Senior Digital Advisor
Paid Search Specialist
Midwest Account Director
Director of PPC
VP, Digital Marketing
Director of Inbound Marketing
Director of Strategy
Your Customer Creation Equation
Social Advertising Director
Senior Marketing Manager
Vice President of Advertisers
VP of Customer Engagements
Founder and President
Chief Revenue Officer
CEO & CTO
CEO & Partner
Find Me Faster
Director of Growth Marketing
Senior Digital Marketing Strategist
Group Head- Search
Sr. Manager, Digital Marketing
Garden Ridge Stores
Marketing & Audience Development Manager
Chris is a Product Manager for SearchCenter and Media Optimizer, Adobe's paid search marketing solutions. As a former Team Lead in SearchCenter Consulting, Chris was responsible for implementing advanced bid automation and innovative testing strategies for many of Adobe’s largest and most successful clients. Chris has five years of search engine marketing experience with strategic enterprise accounts across the retail, lead generation, and media engagement industries. His focus on integration between Media Optimizer, SearchCenter, SiteCatalyst, Test&Target, and Insight has revealed new ways to measure and expand the influence of paid search on other channels as an essential piece of profitable acquisition strategies.
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing.” He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies and the eMetrics Marketing Optimization Summit.
Jeff Allen has worked in Internet marketing since 2000. He has led the development of a proprietary email marketing platform, managed over 12 million leads, and led out on two mergers. He now works at Hanapin Marketing as the Account Director and is the leading contributor to their blog PPCHero.com. At Hanapin Jeff works with dozens of accounts that range from mid sized business to billion dollar conglomerates. Jeff has spoken at SES, Hero Conf, Acquisio User Summit and SMX.
John Gagnon is a Bing Advertising Evangelist at Microsoft based in Seattle, Washington. He works with advertisers large & small to provide insight on how to improve campaign performance for paid search. He consulted with Microsoft's product groups ranging from Microsoft Store, Hotmail & Windows to Windows Azure & Office 365 on their paid search advertising campaigns running on the Yahoo! Bing Network.
Brad specializes in Internet marketing training: training agencies, advertisers, and resellers on PPC, SEO, usability, conversion optimization, and more. He is also an official Google AdWords Seminar Leader. Brad helps companies define, create, sell, and manage their products at scale and deliver value to their clients. An authority on PPC and SEP, Brad has worked as a columnist for Search Engine Land, a Blogger at CertifiedKnowledge.org and a forum moderator at WebMasterWorld.com and Certified Knowledge. Brad is an internationally recognized speaker. He has spoken at such events as adTech, SMX, SES, Afri-Tech, AdWords Seminars for Success, Pubcon, SuperZoo, RHD SME seminars, SEOClass, and many more.
Matthew is the Director of Paid Search at Exclusive Concepts and has been in the PPC industry since 2007. He has worked and collaborated with clients across several industries to attain better ROIs, improved lead generation and increased brand awareness. Matthew shares his eCommerce PPC insight and tips in his monthly PPC article for Practical eCommerce (www.practicalecommerce.com).
Matthew is also the host of PPCChat (#PPCChat), a weekly Twitter chat where industry specialists discuss various PPC topics. Every Tuesday at 12 PM EST specialists discuss a new topic from fundamentals and metrics to theory and the future of paid search.
Tara has just over 6 years of PPC experience and has recently found a love for paid social advertising. Tara has experience managing clients with budgets that range from several thousand to several million dollars monthly. Tara prides her team on being a true extension of a client’s marketing department
Lance is a paid search marketing professional based in Denver, Colorado. He specializes in working on in-house paid search teams managing multi-million dollar budgets at both ShopAtHome.com and Cabela’s. He currently works as a Paid Search Program Manager for Cabela’s. While at Cabela’s he helped lead the entire paid search program migration from agency to in-house. At both ShopAtHome and Cabela’s, he has led the GDN initiative and proved it to be a viable marketing medium. He has previously worked on in-house teams at both Cricket Wireless and Skullcandy.
Back in 2006, when Portent Inc. hired Elizabeth Marsten as a Pay Per Click strategist, she thought she was entering the exciting world of paperclip marketing. A Google search for "pay per clip" quickly dispelled this notion. Since then, Elizabeth has become Portent's foremost PPC and search marketing strategist and serves as the VP of Search Marketing. Elizabeth supervises the PPC, SEO and social media teams at Portent. Elizabeth is a Google Certified Individual, a Bing Ads Accredited Professional and the co-author of Wiley Publishing's "Web Marketing All-in-One for Dummies." (Check out book 4 of 8: Online Advertising and Pay-Per-Click.) She has also written a set of eBooks on PPC for Small Business as well as being a regular on the Portent blog. Elizabeth is honored to be able to share what she's learned at conferences across the country. In her spare time, she likes to practice Kendo, a Japanese martial art.
As the Online Customer Acquisition Manager for HootSuite, Marc leads a team tasked with increasing customer acquisition globally. Over the past decade Marc has worn many hats in the digital space from a business analyst, project manager, strategist and digital marketing leader helping acquire and retain customers and improve monetization of websites and apps. Marc has worked in a number of different industries from Fortune 500 enterprises to start-ups with companies such as SAP, Suite101.com, Electronic Arts EA SPORTS division, & Ritchie Bros. Auctioneers.
Tally has 5 years of experience managing paid search and a total of 8 years involved in some sort of marketing and/or web analytics. She currently serves as the global paid search quality lead for Dell Computers. Here, she develops global PPC quality benchmarks and monitors progress against these KPIs across the each of the regional PPC programs. Tally also mediates legal and business governance issues and work to share testing results and pilots/betas. Over the past couple of months, she has begun dabbling in SEO in order to explore co-optimization opportunities.
Kevin Lee Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers but also as part of the 2007 Inc 500 (#137) as well as a #12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy” has been widely praised.
Paul Corkery is an SMB Operations Program Manager for Search Platform and Tools at Microsoft. He is responsible for representing the platform and tool needs of SMB advertisers to Bing Ads engineering partners. This includes support for customer experiences across Bing Ads Web, Editor, API, and tools like Bing Ads Intelligence (BAI). Paul began his work in paid search at Microsoft 7 years ago when Bing Ads (then adCenter) was launched. After working with Premium Direct, Agency Managed, and API enabled search customers, Paul went on to become the voice of the premium customer segment into Bing Ads engineering. Prior to joining Microsoft and moving to Seattle, Paul worked as an IT Consultant in the Philadelphia/South Jersey area. He holds a Bachelors & Masters of Science in Information Systems Degrees from Drexel University.
Carrie is an account manager at Hanapin Marketing, where she's spent thousands of hours specializing in all things PPC. As an active contributor to the PPC Hero blog and Hanapin Marketing's webinars, Carrie enjoys any excuse to stay on the cusp of innovative PPC. Her blog posts combine a sense of humor with a thorough knowledge of the successes, pitfalls, and opportunities encountered by her varying clients. Although she has a deep passion for the work she does in the office, she supplements that passion with an abundance of coffee, a deep love of food, and an unparalleled obsession with baby animal photos.
David Barton is the Search Manager at Turner Broadcasting, where he is responsible for the day to day management of external SEM agency, competitive monitoring, tracking of search efforts and reporting/analysis of paid search results. David graduated with honors from the University of Georgia, with a bachelor's of business administration in marketing and a certificate in music business. Prior to joining Turner, he worked at Medium Blue, where he was responsible for managing the agency's 12 person production team, managing the relationship with the agency's largest client and developing and managing paid search engine marketing campaigns for more than 35 clients. Prior to joining Medium Blue, he worked as a search engine marketing specialist at Nuesoft Technologies, where he was responsible for coordinating Nuesoft's online marketing programs, analyzing and interpreting marketing and sales data and coordinating logistics of the trade show programs.
Jeff Baum is a Senior Account Manager at Hanapin Marketing and a seasoned PPC professional with a 9-year track record of success. Jeff has developed and implemented strategies that have substantially grown leads, revenue, and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Jeff is results oriented and has contributed significantly to the businesses he has worked for and represented as his clients.
Robert is the founder/PPC wizard of Righteous Marketing. He is a Google Partner, BingAds Accredited Professional and certified with Marketing Experiments for Online Testing and Landing Page Optimization. He has worked with a variety of different companies ranging from a small grass-fed beef grower in Idaho to large B2B SaaS companies. He currently resides in Orem, Utah and can often be found skiing the greatest snow on earth, mountain biking through the Wasatch mountains or playing ultimate Frisbee at the park on a Saturday morning. The best way to say hello is through Twitter, where you can find him @robert_brady.
Eric Couch is a Senior PPC Account Manager at Hanapin Marketing, a Bloomington-based firm that specializes in strategic pay-per-click execution for enterprise caliber businesses. He is Google AdWords-, Google Analytics-, and Bing Ads-certified, and he oversees more than $6 million in ad spend for both ecommerce and lead generation in a variety of fields, including healthcare and industrial components. In addition to his marketing work, he is an accomplished blogger writing for PPC Hero, which is the world's most popular PPC blog and a leading resource for PPC knowledge and strategy among Paid Search professionals across the world. He is a subject matter expert on AdWords and Bing policy, mobile optimization, Enhanced Campaigns, Conversion Rate Optimization, and he has led the creation of aggressive client growth strategies. He is also the head of training operations at Hanapin Marketing, driving the development and growth of both new and experienced Paid Search professionals.
Alexa Feckanin is a Senior Online Advertising Specialist at Fathom with an extensive background in paid search. A graduate of Cleveland State University, Alexa holds a degree in Business with a focus in Marketing. She has a deep understanding of digital marketing and has worked with clients across several verticals including education, energy, financial services, hospitality and retail. During her career, she has worked on primarily Enterprise clients with a goal of driving awareness, growing businesses through online marketing channels and increasing revenue. Alexa has experience with bid management platforms, project management, ad copy, keyword optimizations and keyword research.
Oli has seen more landing pages than anyone on the planet. He coined the term Conversion Centered Design, authoring the marketing theory behind its 7 principles. At Unbounce, he lives in front of a 40ft whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences. His disdain for marketers that send PPC traffic to a homepage is legendary. When not trying to rewire conversion methodology, Oli spends time mulling ideas like legally changing his name to "Landing Page" to garner extra SEO love from his guest post byline, and was recently named "The 2014 marketer to watch", in the under 42 category, by his mother
Chris was the 1st team member at TagMan inc, (Acquired by Ensighten, Q1 2014) the world's first Tag Management System and pioneering leader in the category that makes installing any tag based online marketing application easy and can track all online media for path-to-conversion and Attribution reports.
Amy has over 8 years of paid search management experience with 3 years in a leadership/managerial role across various industries including, apparel & retail, pharmaceutical, B2B and IT Technology. Prior to joining eBay Enterprise, Amy worked on many healthcare accounts including, AstraZeneca and athenahealth. Currently, at eBay Enterprise, she is the Center of Excellence search lead in eBay’s King of Prussia, PA office managing and overseeing a vast portfolio of large accounts across retail, luxury and financial verticals, including Kate Spade, Calvin Klein, Lucky Brand, GNC, Sallie Mae and more. Apparel/retail brands are something that she is very passionate about being that she used to be a Fashion Blogger. In her free time you can find Amy taking on DIY projects around the house, floral arranging, or taking photos.
For over ten years Erik has been leading teams, building products and driving operations strategy in digital media across Search, Social, Display, Native, and Mobile. He has helped build businesses from zero to $150MM+ in revenue, with three great startups, totaling $37MM+ in funding. He’s been responsible for over $1 Billion in online advertising media buys, monetization, yield, targeting, strategy & optimization tied to Walmart, eBay, Google, Microsoft and Facebook.
He has driven online advertising strategy, insights and optimization for Fortune 50 - 500 digital advertisers, publishers, networks, top tier agencies & advertising technology companies. Currently, he heads up business development and marketing at BoostCTR, focused on demand generation, marketing automation and enterprise-focused business development to drive the Predictable Revenue model.
With 7 years of Paid search experience, Matt Gerharz is a Senior Product Consultant for Marin Software out of their Chicago office, where he is responsible for developing solutions that help customers best leverage the Marin platform. Prior to joining Marin, he spent 5 years at Google on the DoubleClick Search Product, helping large advertisers and agencies manage their paid search programs. Matt holds degrees in English and Philosophy from the University of Wisconsin-Madison.
Rich is the Director of Search Engine Marketing at WordStream and has exclusively worked in paid search for 5 years. PPC has been a part of his job responsibilities since 2008 and he pursued agency life fulltime in 2009. Rich has worked with clients from a vast array of industries ranging from Pharma, Travel, Sporting Goods, Fashion, Legal, B2B & B2C, etc. He has also had the opportunity to work with the largest of spenders all the way down to those budgeting only $5,000 a month! His paid search philosophy is to focus on business results and leverage PPC best practices to improve efficiencies and scale. Rich's current role includes new customer acquisition, client retention and customer service. He is a Boston University MBA with a love for all things ice hockey and you can occasionally read his PPC musings on Wordstream.com/Blog
Randall Ginsberg is the Search Engine Marketing Manager at CafePress.com, where he has led the growth and development of the company’s extensive in-house paid search efforts. Randall joined CafePress in 2010 and currently oversees all domestic and international PPC, Display, and Product Listing Ads. Prior to CafePress, Randall worked in sales and marketing for over 10 years. Randall graduated from the University of California at Berkeley with a B.A. in Political Science.
Dan Golden has been in the search business since 2001 and brings a wealth of digital marketing experience to Be Found Online. A graduate of Northwestern University with a B.A. in Economics, he has a diverse digital marketing background having spent time on the client side, freelance consulting, at large agencies and in startup environments. After learning the "how to's" at ConsumerGuide, DoubleClick Performics & Google, he took the best part of each and founded Be Found Local as a paid search company in 2006. In 2009, he joined forces with long time business partner, SEO mastermind and fellow Northwestern University graduate Steve Krull to form the boutique digital marketing agency Be Found Online. Executing a successful formula of doing right by their clients and by their employees, the company has made the Inc 500|5000 lists in 2012 and 2013 and was recently named the #1 search agency to work for in Chicago by Brill Street. Dan has overseen hundreds of millions of dollars in search marketing spend for marketers like Toyota, Lexus, Cabela's, FTD, Pep Boys and Party City. A search geek at heart, he still enjoys digging into the weeds and testing new tips, tricks, tactics and doing anything and everything to ensure Be Found's clients are ahead of the curve. As the online landscape continues to get more diverse and complex, Dan is committed to staying in front of what's next and not just what's now. Its not just about "buying and optimizing" keywords anymore.
Chris Goward was one of the first people to look at websites and say: "We should test that!" From that revelation he founded WiderFunnel-the company that pioneered conversion rate optimization methods for companies such as Google, Electronic Arts, SAP, Magento and BuildDirect.com. He is the brains behind the LIFT™ and Kaizen™ methods and speaks at conferences and seminars around the world to evangelize how marketers should optimize their marketing to maximize their leads, sales and profit. Chris is author of the conversion optimization book, "You Should Test That!" published by Wiley Sybex in 2013.
Paul currently leads the Global B2B Digital Marketing team at Google: a group of 30 people in seven countries that supports Google's largest revenue driving products (including AdWords). Having spent over 17 years working in the industry, he has held senior roles at successful late stage financial-technology companies like OANDA; led the innovation team for eBay's online marketing department; and held advisory board and consulting positions for a range of companies from small business to NASDAQ listing companies to some of the hottest up-and-comers in Silicon Valley.
As a member of One Click Venture's management team, Stephen is responsible for all new customer acquisition efforts for the company's e-commerce brands, including Readers.com and SunglassWarehouse.com. Drawing on his diverse background, Stephen is intensely focused on providing exceptional growth and execution strategies for the brands he represents. With his experience in paid search, retargeting, feed-based marketing, and third-party marketplaces, Stephen is highly motivated by experimental strategies that have produced extremely strong financial results for over two years at One Click Ventures.
Nick Herinckx is a published, tech-savvy online marketing consultant and owner of Obility Consulting, a fast growing online marketing agency focused on helping B2B companies with long sales cycles drive pipeline, increase sales and track marketing's efforts to revenue.
Nick began his career in information technology as a database programmer, but quickly realized that online marketing had the combination of strategy, data and technology he was really passionate about. Nick's past IT experience combined with his passion for marketing allows him to quickly understand complex technology businesses, easily interface with IT teams and quickly learn and adopt new marketing technologies. This has led to his success partnering with high-tech B2B companies to grow their businesses. Nick has worked with companies of all sizes to improve their online marketing programs including Juniper Networks, Marketo, Trend Micro, and Axway.
Kayla Kurtz is currently the Senior Digital Advisor for Hanapin Marketing, with vast experience as an Account Manager with the agency before taking on her current position. Her account work includes ecommerce and lead generation, with accounts spending between four and six figures monthly, producing great results in terms of increasing profitability on those budgets. In the Senior Digital Advisor role, Kayla serves as the liason between new clients and the Hanapin team, auditing accounts before they come on board and setting up the account team for success from day one. A graduate of Indiana University-Bloomington, and an admitted PPC-geek, she frequently uses her Education degree to teach her peers the ins and outs of paid search marketing.
Michael brings over 4 years of digital marketing expertise to Anvil Media. With a degree in Communications and Business, he started his career at a marketing agency looking to branch into the digital space and helped build the digital portion of the agency from the ground up where he focused on paid media account management, training, and team management. He then took his experience in-house, focusing on a more rounded digital strategy looking to better integrate a digital campaign in a non-digital world of medical testing. Using strategy to gain both business and consumer engagement, he used insights to help paid, social, and organic mediums play specific, unique roles in the campaigns. From this experience, Michael moved back into the agency world managing enterprise business accounts and budgets, focusing on paid search and the direct connect it makes with consumers and brands. This is when Michael broke the million dollar per month spend threshold and was able to see both small and large business strategy and the correlations between the two. Michael now uses his diverse business experience to support clients inside Anvil Media by growing accounts, training teammates and building a whole new strategy and approach to paid media.
Joseph Kerschbaum is Midwest Account Director for 3Q Digital. Joseph is a regular speaker at search and advertising conferences such as SES, SMX, OMS and others. His writing on the SEM industry appears in his regular Search Engine Watch column, and in his columns in Website Magazine and Visibility Magazine. Joseph is co-author of the Wiley/Sybex book, "Pay-Per-Click SEM: One Hour a Day."
John Lee is a search marketing professional with experience in PPC, display advertising, social advertising, SEO and analytics. He is a Managing Partner at Clix Marketing and has been in the SEM industry since 2006. John is a regular contributor to Search Engine Watch, ClickZ, Acquisio Blog and the Clix Marketing Blog. He was instrumental in the launch of PPC Hero as one of that blog's original authors and has been a speaker on numerous webinars and for HeroConf, SES, SMX and the State of Search conference.
Aaron has been in digital advertising in some form or another since his Junior year at Villanova, where he was "given the keys to dad's car" as an intern, running PPC for a Fortune 500 chemical company. In his career, Aaron has run the gambit of clients; he's worked on large circus brands as well as small a regional spas and local adoption agencies.
In his 4+ years at SEER Interactive, Aaron has worked as an account manager, as the manager of SEER's support team and as a team lead before "settling" in his current role. He currently oversees the PPC team to ensure they're driving success for SEER's PPC clients across paid search, social and cpc display networks.
Aaron's a frequent speaker to area students and serves as an "adjunct" at Drexel University and University of Vermont. He's spoken at SES, SMX, State of Search, Search Exchange and at a number of SEER's own events at the Search Church. When he's not at work, Aaron is an above average hockey player & cyclist, below average golfer & homebrewer, and claims to be SEER's top chef.
As Vice President of Digital Marketing at Nebo, Kimm is responsible for guiding the overall digital marketing strategies and delivering results for Nebo's clients. Under her leadership, she has redefined Nebo's digital marketing offerings by focusing on how digital marketing can reach the audience in all stages of their buyer journey. She has produced award-winning results for Nebo's clients by taking this human-centered approach. Additionally, Lincoln is an active volunteer in the digital marketing community, serving as the Communications Chair for AMA Atlanta. In 2013, she was recognized as AiMA's Rising Star of the Year and TAG Marketing's Search Engine Marketer of the Year. Kimm is a Georgia Tech graduate with an educational background in Management and Marketing.
Shawn Livengood is a search engine marketing professional based in Austin, Texas. He has extensive experience managing pay-per-click ad campaigns for clients in various industries. He currently works as the Director of Inbound Marketing for GPO Inbound. He was previously the Director of Online Marketing at Home Improvement Leads, the Online Marketing Manager for BuildASign.com, the Senior Marketing Associate for UShip.com, an SEM Consultant for Karmaback, INC., the Internet Marketing Assistant for TechSkills and a PPC Specialist at Leverage Marketing. Shawn received his master's degree in Information Studies (concentrating in Information Architecture) from the University of Texas at Austin in May 2011.
As Closed Loop CEO and founder, Lance helps organizations leverage user experience to maximize strategic advantage-especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There's always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers. With Sandra Niehaus, Lance cowrote the breakout business strategy book Web Design for ROI . His educational background includes an exploratory tour of law school, preceded by a BS in Managerial Economics from UC Davis. Lance, his wife Courtney, and their three children live in Northern California, where he enjoys reading and cycling. Luckily, he has zero plans to abandon Closed Loop in hopes of winning the Tour de France.
As the Director of Strategy at Point It, one of Seattle's largest independent search marketing firms, Ian is responsible for spear-heading digital marketing initiatives that include app discovery, SEM, display and social advertising on Facebook, Twitter & LinkedIn. Working with the likes of Microsoft Store, Real Networks, SCOTTEVEST, Denny's Canada, as well as numerous small businesses around the country, he's spent the last 10 years witnessing the world of digital advertising develop into the exciting, yet often challenging, environment it is today. From planning and strategy to campaign management and analysis, he has unique insights into what makes a successful ad campaign run in our multi-channel, multi-device world.
Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. He is the founder of Conversion Sciences, a company that refines websites to get more revenue and leads from existing visitors. He is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist, is an international speaker, columnist and teacher. He is a ClickZ Marketing Expert, columnist at Search Engine Land and Marketing Land and contributor to the Content Marketing Institute. He authors the blog The Conversion Scientist™.
Merry is the Social Advertising Director at aimClear® specializing in social media marketing, full-contact Facebook advertising & deep demographic research. She was a speaker at the first ever Hero Conference, and she has also presented multiple Search Marketing Now webcasts on Facebook Advertising and presents at aimClear’s® Facebook Marketing Intensive Workshop. Likes the ever-changing dynamics of Internet marketing, brilliant & deep red wine, authentic ethnic food, exotic travel, is sustained by strong coffee & resides along the shores of Lake Superior in beautiful Duluth, MN.
Kye is a Senior Product Marketing Manager at Marin Software. He joined Marin in early 2011 and has been in the online marketing industry since 2008. Prior to joining, he supported and actively managed paid search campaigns and SEO efforts across multiple verticals and business models.
Jason Pratt is Vice President of Advertisers for Kenshoo in the Americas. He has worked in SaaS technology for nearly 20 years, and has run PPC campaigns since 2004. Jason has an MBA from Duke University, lives in Austin with his wife Kelly and their two children, and can sometimes be heard playing the five-string banjo in some of Austin's most obscure music venues.
Despite holding Bachelor's degrees in both English and Psychology, it turns out Chris Ohlhoff's true love is numbers. He discovered this in his first digital-marketing role at a small Boston-area agency, where he developed a passion for all things data, measurement, insights and analysis. After stints on both coasts and the completion of an MBA in Marketing Research and Analytics, he now calls the Third Coast home. He's worked in the agency setting, optimizing SEM for major retailers; and on the technology side, creating insights for the Retail vertical and helping to launch Bing.com for Microsoft. Now at Adobe, he champions the value and scope of Adobe's Digital Marketing Cloud by uncovering and quantifying opportunities within marketers' current programs. Throughout his career, Chris has proved himself adept not only at understanding and manipulating data, but at bringing forth the salient points that enable his clients to take informed action and improve their business. In his spare time, when not chasing after his three young children, Chris uses his skill in data analysis to conquer his fantasy sports leagues.
As an internet marketing veteran, Miles has over 15 years of experience in the online advertising industry. As VP of Customer Engagements, Miles oversees the company’s service engagements for advanced product requirements and custom implementations.
Miles’s experience includes developing customized digital marketing programs for Time Warner Cable, State Farm, Merck, and OfficeMax. With a focus on ROI & value, he has implemented multiple advanced campaign strategies that leveraged his deep knowledge of paid search & bid management tools with a focus on campaign automation, optimization, and 3rd party system integrations.
Sam Owen is is a leading writer for PPC Hero, a speaker on International PPC and CRO and a paid search and display account manager at Hanapin Marketing. His clients range from start-ups to Fortune 500 businesses and include ecommerce and lead generation. He has a passion for all things PPC, including often overlooked conversion rate optimization. In fact he currently leads Hanapin's CRO department which sees an average increase in conversion rate of 25% for every 5 tests they run. Prior to joining Hanapin he was Head of PPC at Genie Ventures, a UK based Internet company that specializes in performance marketing & publishing. While At Genie he grew monthly PPC profit by over 26 times and helped launch new websites and paid search efforts across numerous verticals and countries; he has managed websites in the UK, US, Australia and Germany.
Prior to his Online Marketing career, David spent 13 years working as a commercial fisherman in Alaska. His first job after dropping out of university was working in a lumber mill. Shortly after he landed a job at a local ISP where he first learned to do programming. Ran his first keyword analysis in 1997 after placing single pixel images on friends websites. That same year he setup an e-commerce site for a local meat shop, helping them capture orders nationwide. In 2003 he joined them full-time and in 4 years single handedly quadruple online sales through SEO and Paid Search. Later, David did a short stint programming at Amazon and learned he was more interested in online marketing. He joined iFloor.com where he managed his first 6 digit monthly marketing budget. For the past 5 years David has been managing PPC Campaigns for WhitePages.com which has grown the number of PPC accounts from 4 to over 50, each account averaging close to a million keywords. Driving more than 10,000,000 visitors a month. During this time he helped manage PPC campaigns for Wheelhouse Search, a local agency, broadly expanding hisexperience.
Samir Patel, Founder & President of Pi, has optimized over $1B in campaigns and mentors high growth companies at 500 Startups. In the last decade, he has revolutionized digital marketing. As Founder and CEO of SearchForce, Patel developed a Cross-Channel Optimization SaaS Platform Based on Wall Street Trading Techniques. SearchForce has optimized ad spend for Fortune 500 clients like Experian, eBay, & Priceline, and four of the top ten U.S. Online Advertisers including AT&T, Progressive, & Scottrade. Patel’s latest company, an artificial intelligence system named ‘Pi’, is leading a revolt in digital marketing automation. Pi perceives, thinks, and acts on digital marketing data, automatically extracting and scheduling optimization actions to boost ROI and drive profitable growth.
He has lectured at UC Berkeley, featured on CNN, NBC, BusinessWeek, Forbes, and has spoken at various conferences including the Dow Jones Venture summit and holds the TIE eminent speaker award. He holds an MBA in Brand Marketing from Cornell University. Follow him @meetsamir
Founder and EVP at Acquisio, search engine marketing expert with academic background in cognitive science (Ph.D.). Marc was the President of Canalytics, a Business Intelligence Solutions Architect at Komunik, and the e-CRM Manager t March First. A frequent speaker at key industry events around the world, including SES, SMX, Ad:Tech, TFM&A and OMMA, he also contributes thought leadership commentary and bylines on topics like display advertising, SEM, social media and mobile marketing to a variety of top marketing publications, including Advertising Age, AdWeek, iMedia Connection, and Search Engine Watch. Marc started his Internet marketing career in 1996 while studying for his PhD in Cognitive Science, and lives near Montreal where he enjoys fishing in Canadian lakes and rivers on weekends.
Rod is a director at Clean Digital, a boutique PPC agency in Edinburgh, Scotland. Having worked in a big agency environment for years for clients like lastminute.com and Betfair, he set up Clean Digital in July 2012. When not tinkering with landing pages, writing Adwords scripts or experimenting with feeds, you'll find him working on www.recotel.com and www.whatfilmwhen.com.
David Rodnitzky is founder and CEO of 3Q Digital, a position he has held since the Company’s inception in 2008. Prior to 3Q Digitals, he held senior marketing roles at several Internet companies, including Rentals.com (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up.
David is a regular speaker at major SEM conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and Search Engine Land, Media Post, and Search Marketing Standard.
David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.
Jeff Sauer is a Digital Marketing Consultant, Speaker and Teacher based out of Minneapolis, MN in the USA. Jeff is an expert in Google Analytics and SEO, speaking to groups of 500+ people on these topics over 25 times since 2012. As a Google Analytics Certified Partner, Jeff helped Three Deep Marketing become one of Inc Magazine's fastest growing companies in America in 2010-2013. Brand names such as Gerber, James Hardie, Travelers, Medtronic and Nestle have relied on Jeff's advice to guide their online marketing programs. Jeff was named the 2012 CIO of the Year in Minneapolis and serves on the board of directors for the Minnesota Search Marketing Association and the Minnesota Interactive Marketing Association.
Dave leads client engagement and marketing strategy for DataPop. He joined DataPop after leading Category Development for Local and Automotive at Yahoo! Search Marketing. Prior to Yahoo!, Dave was an Engagement Manager for J.D. Power Consulting, working with leading brands such as Toyota and Acura. David holds an AB/MS in Economics from Stanford and an MBA from UCLA.
Irv Shapiro, CEO, CTO, and founder of Ifbyphone, is a marketer, technologist, and entrepreneur. Ifbyphone is his third successful business and second on the INC 500. Voted into the Chicago Area Entrepreneurship Hall of Fame, his awards span Halls of Fame, Innovation, TechWeek 100, Best of Biz, and KPMG Illinois High Tech. A senior executive with over 35 years of technology industry experience, Shapiro is a gifted presenter who is passionate about designing, building, and marketing technology and communications solutions that improve business productivity and help businesses deliver innovative customer experiences.
Ann Stanley is the co-founder and CEO of Anicca Digital, a specialist search agency based in the heart of the UK. Ann has over 10 years' experience of online marketing. She is Google AdWords Accredited and a chartered marketer. Ann provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce, SEO, PPC, email marketing, affiliate marketing, and social media. Ann speaks at local, national and international events on a range of digital marketing subjects but specializes in practical tips on using AdWords and ecommerce marketing. You can follow Ann on Twitter (@annstanley) or connect at http://www.linkedin.com/in/annstanley
James Svoboda is CEO and Managing Partner at WebRanking.com and has been in search marketing since 1999. James is also Co-Founder and Vice President of MnSearch.org, the Minnesota Search Engine Marketing Association, a current contributor to Marketing Land, a member of the Which Test Won advisory board, and frequent host of #PPCchat.
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor, the one that acquired Urchin (now Google Analytics) and one that started conversion tracking. He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords”, and “Quality Score in High Definition”. Today he is the cofounder and CEO of Optmyzr, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute.
Justin leads the Growth Marketing team at HasOffers where he's focused on helping both their products (HasOffers and MobileAppTracking) continue to grow and reach a larger audience. More specifically, he manages the demand generation programs, strategic inbound marketing campaigns, progressive brand strategy, and outbound coordination with sales teams.
Prior to joining HasOffers, Justin was the Senior Customer Acquisition Manager at Moz where he helped them rebrand from SEOmoz to Moz, grew their customer base from 10,000 to more than 25,000 and helped them launch their new software Moz Analytics. Before Moz Justin worked at Microsoft where he managed paid search campaigns for Fortune 500 clients as well as managing rich media display ad campaigns for Fortune 100 companies.
Justin has over 10 years of online marketing experience and a plethora of proven strategies that he's more than happy to share.
Paolo Vidali is a Senior Digital Marketing Strategist for DragonSearch, specializing in Pay Per Click advertising (PPC) and Conversion Rate Optimization (CRO) for clients in a wide variety of verticals. Paolo began his digital career career building servers for software startups during the dot-com boom. He transitioned into creating custom enterprise e-commerce and digital marketing integrations for digital audio and document management companies in Philadelphia and Boston. His background in web development, digital advertising, and user experience has combined into a unique focus on campaigns that convert for metrics-driven clients. He is a contributor to Search Engine Journal, has been featured in EContent Magazine, CIO and Mashable, and has led workshops on landing page optimization in New York City.
Emma runs staff training and development at Periscopix, an independent UK paid search agency. She is responsible for inducting all new joiners into the agency and ensuring they have the right skills to become successful account managers. She has been running accounts for 4 years and is involved with over 80 clients, ranging from SMBs to high street retailers to blue chips. Emma has recently started writing a monthly column for PPC Hero, allowing her to share her knowledge and experiences with the paid search world.
Susan Wenograd has spent the last 10 years in the digital marketing space on both the client and agency side roles. Her career path has enabled her to work in many facets of the online universe, including copywriting, editing, overseeing email marketing programs responsible for tens of millions of dollars in revenue, display/rich media advertising, and paid search management. She has worked with and for many household names including Circuit City, Hamilton Beach Appliances, GMC, Chevy, Buick, Dodge, and Cadillac. She's also partnered with agencies such as Martin Retail, RGA, Saatchi, and many others, both big and small. She's managed teams from 2 to 20+ people, and accounts spending $1,000 to $1mm+. Currently, she's Sr. Manager of Digital Marketing for Garden Ridge, a 60 store retail chain located throughout the south and midwest. She also frequently consults and advises clients on things like paid media and agency/client relationship management. She's also a regular contributor for the topic of paid search at Isoosi: http://www.isoosi.com/blog/author/susan-wenograd.html
Stefan manages digital audience acquisition for Discovery Communications. Experienced in a variety of digital tactics, he brings millions of fans to the websites of Discovery Channel, Animal Planet, and other properties driving web content engagement and fan loyalty. He leads an economics-informed approach having previously been an analyst at Mindshare and a computational economics research assistant for Argonne National Laboratory and the University of Chicago. Around Chicago you can find him playing guitar in the city’s music scene and volunteering with the Arts and Business Council of Chicago to benefit local arts and music businesses.
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