5 Sessions We're Excited for in London

2017 will be our biggest and best London event yet, as we head to The Brewery, 23-25 October for the third annual Hero Conf UK. We wanted to share with you some of the session that our team is excited to see!


1. Machine Learning: What is it & How Will it Shape the Future of Marketing
Alex De Simone | Avochato

Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) are technologies that will impact the way marketers operate. It is important to understand the differences to stay competitive as an advertiser. In this session you’ll learn: 
  • The fundamentals of AI, ML, and DL – and how they differ
  • The impact of these technologies on three topics:
    • Conversion and Content Analysis
    • Data Visualization
    • Automation and Data Collection
  • Examples of how the predictive nature and efficiency of machine learning will empower marketers
2. Programmatic: Moving up the Funnel
Aaminah Larif | Periscopix
With the move to porgrammatic across the funnel, the industry is pushing from all sides to ensure they can deliver on campaigns in a performance and data driven approach. But how do you run branding campaigns programmatically? In this session you’ll learn:
  • What types of buys you can now make programatically
  • How to consolidate your buys for a single view
  • What insights and metrics you should lean on for branding campaigns
3. Building an Efficient Strategy for a Mobile-First World
Caroline Delacroix | Marin Software
We can never stop thinking about how folks engage with our ads, site, and conversion paths differently based on the device they are using. In this session you’ll learn:
  • Why treating mobile different than desktop still matters
  • Tactics to make sure you’re getting the most out of your mobile campaings


4. Voice Search in 2017

Lars Neumann | WebRepublic

AI assistants are conquering the hardware in your pocket, your car, and your home. They will soon be with you 24/7. The AIs we are most familiar with are applications of voice search: Google Assistant, Siri, Alexa, and Cortana. In this session, you’ll explore:


  • The implications of these assistants on search marketing
  • Opportunities within Voice Search in the short and medium term
  • Future Voice Search scenarios you should be prepared for


5. Going Visual: Pinterest’s Visual Search Engine

Michael Akkerman | Pinterest

Humans are visual beings. We eat with our eyes and say “I see what you mean!” In fact, one third of our brain is focused around vision. Search is not just a series of textual keywords anymore. It can articulate ideas and concepts that people are trying to discover. At Pinterest, we’re interested in bringing the power of visual search to life. In this session you’ll learn:


  • How the future of search will not be found in traditional search results pages
  • How Pinterest is tapping into the visual nature of its platform to change how people search
  • How brands can be the first touch in a consumer’s decision-making process
  • Strategies for taking search to a new dimension of visual inspiration


These are only 5 of the 41 great sessions we have waiting for you in London. Explore the rest of the sessions and register today!